Children?s
entertainment website Disney.com has announced a promotional user generated
video (UGV) contest in which fans are encouraged to create and upload their own
music videos to song clips from popular Disney artists. The winners will be invited to attend the
worldwide premiere of ?High School Musical 3: Senior Year?, where they
will have the opportunity to meet Disney Stars.
To enter, candidates
must visit Disney?s U Rock site to download song clips from High
School Musical 2?s ?All for One,? Jonas Brothers? ?Burnin? Up,?
The Cheetah Girls? ?One World? or ?Ever Ever After? as recorded
by Jordan Pruitt on ?Disneymania 6?.
They must then create an original video for one or more of these tracks and upload it to the site. Entries
can be submitted as from today through 01 September 2008, when the competition closes. Entrants will be advised by e-mail if and when
their video is posted on the site.
The prizes on offer consist in opportunities to
meet up with Disney stars, including a chance to ?rock out? at a Jonas Brothers
or The Cheetah Girls concert and meet the band, and the occasion to record a ?Disneymania
6? song and meet ?Disneymania 6? recording artist Jordan Pruitt. Parents beware: one of the trophies to be won
is the opportunity to host a Radio Disney Street Jam party that will bring rock
n? roll to the entire neighbourhood. All
prizes are presented in partnership with Walt Disney Pictures, Hollywood
Records, Walt Disney Records and Radio Disney.
Even those who do not upload videos will not be
left out, with daily sweepstakes taking place until 01 September for a chance to
attend the world premiere of Walt Disney Pictures? upcoming musical, which will
be released in September. In the
meantime, visitors will soon be able to watch and comment on videos submitted
to the sweepstakes.
Executive vice president and managing director of
Disney Online Paul Yanover underlines the novelty of the campaign concept for
Disney, insisting that, ?With ?U Rock the Summer? we?re not just bringing great
new video entertainment to Disney.com, we?re asking our millions of fans to
become a part of our entertainment. And we?re thrilled to be able to offer guests
the chance to win prizes tied to the music and artists they are most passionate
about.?
The ?U Rock the Summer? comes at a time when
Disney.com, on the basis of research
from comScore Media Metrix, has reported that its site traffic in June showed a
28 percent increase in unique visitors and a 65 percent jump in both total
visits and average daily total minutes compared to the same period last year.