Interactive video platform for India launched by Vdopia
Video ad network Vdopia unveils new interactive ad platform for South Asian market
Video advertising network Vdopia has today
announced the launch of its new ad platform, VDO Labs for the Indian market.
VDO Labs will provide advertisers with the option of skinning the video with Vdopia?s ?Dynamic Skin Branding? technology, with the option of including product placements and overlays. Advertisers will be able to target video consumers with contextual and interactive advertising for the duration of their viewing time, offering a call to action without interrupting the view experience.
?The fully customizable ?skin? also presents unlimited creative ability for advertisers to include interactive features and functionality such as promotional videos, animated expansion banners, games, contact forms, product downloads and purchases, plus basic click-throughs,? explains Saurabh Bhatia, Vdopia?s chief business officer.
The company believes that its flash skin technology will by-pass the negative effects of pre-roll blindness experienced by advertisers with many forms of video advertising currently in the marketplace. It?s ?Skin Branding? ads will be played each time a new video begins playing, and for longer videos advertisers will have the ability to set advertising to play at intervals.
Vdopia?s chief operating officer Chhavi Upadhyay says, ?We have run controlled tests through certain campaigns on our network and our results individual several fold increase in the campaign performance when these ad formats are shown together on a video it is almost as if these formats resonate with each other providing advertisers tremendous value.?
Ernst & Young predict online video advertising in India is set to grow 300 per cent in 2009, with 85 per cent brand recall compared to 54 per cent for the same ad shown on TV.
Brands that have used Vdopia?s skin branding ad format to date include Tata Sky, Big TV and Godrej LCD.
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