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Jamiroquai unveil new site ahead of album launch

Tim Gibbon (Social Media Portal (SMP)) - 22 October 2010

Ahead of worldwide tour and release of new album Rock Dust Light Star Jamiroquai launch new website


Jamiroquai album cover Rock Dust Light StarDisco, funk and soul band Jamiroquai today unveils its brand new website ahead of its forthcoming album Rock Dust Light Star, which goes on sale on 01 November 2010. acts as a hub between the bands and its fans from all over the world, allowing them to interact with the band through interviews, news, music and behind the scenes videos.  It’s well known that the bands front man Jay Kay has a passion for cars, and the new site reflects that passion by enabling visitors to re-skin the site with four vintage car themes by choosing to give it a ‘re-spray.’

Jay Kay explains why closer social media integration was a key component in the new site build.  He says, “Our fans are very interactive with our website and social networking sites, so we wanted to make this as easy for them as possible. The new site means fans can let us know what they’re doing and enjoying and be very much a part of the website itself. We enjoy an online rapport with them, sharing instant feedback to what is going on, whether it’s behind the scenes clips, music videos, band updates or photography is a natural step. Now they can experience everything Jamiroquai on the go, at anytime they like and be part of it with the improved site.”

The new homepage brings social networking to the front; making the site instantly interactive.  Through the Facebook widget, the almost 1,000,000 fans on Facebook are immediately part of the community and a feed from the forum brings the site alive by demonstrating the social activity happening on the site around the clock.
New Jamiroquai website was re-developed by software company Modera and project managed by music media agency Media Junction.  The two companies worked together on the previous site, which was delivered in 2006.

Neil Cartwright, head of digital development at Media Junction comments, “The band has always successfully achieved great social relations within digital environments amongst fans with earlier versions of the site.  We’ve integrated assets of all relevant parties, including record label Universal connecting directly with Jamiroquai’s fan base.”

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