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Facebook’s Zuckerberg tops MediaGuardian 100 2011

Rachel Hawkes (Social Media Portal (SMP)) - 25 July 2011

Faces from Facebook, Twitter, Google Apple, BBC take top 5 of MediaGuardian 100

The Guardian’s annual list of top 100 players in media has seen Facebook founder Mark Zuckerberg take the top position in 2011’s list.  In 2010, Zuckerberg landed at No.7, behind Simon Cowell, Rupert Murdoch and Steve Jobs.

Zuckerberg first made the MediaGuardian 100 list in 2007, less than a year after the social network opened up its doors to non-students around the world.  As The Guardian point out, Facebook is also the, “UK's largest display advertising publisher (and responsible for one in four display ads in the US) with projected revenues for 2011 of $4bn – double the figure for 2010.”

This year, almost half of the 100 are new entries.  New to the list this year includes Jack Dorsey from Twitter, Larry Page of Google on his own this year (who has held his position with co-founder Sergey Brin in previous years), Jeff Bezos from Amazon and Deputy Prime Minister Nick Clegg.  The 10 top new entrants also include two from the BBC, and two high court judges.

Another new entry at No.80 this year is Arianna Huffington, founder of Huffington Post Media Group.  The Huffington Post, bought by AOL for $315 million USD,  launched in the UK earlier this month, which makes it the first HuffPost version outside of North America.  It’s also planning to launch a French edition sometime this year.

The top 10 risers for this year include Julian Assange from WikiLeaks, who in 2010 came in at No.58 and this year at No.32.  The biggest riser is Richard Desmond, chairman of Northern & Shell and Express Newspapers, appearing on this year’s list at No.16, up 35 places from 2010.

Unsurprisingly three Murdoch’s (Rupert, James and Elisabeth) make the list again 2011, albeit in lower positions than 2010 – perhaps due to the News of the World scandal that has plagued News Corporation since it broke in recent weeks.

The full list can be read on The Guardian’s website.

Image credit: The Guardian

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