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Social media infographic serves to predict GRAMMY winners

Tim Gibbon (Social Media Portal (SMP)) - 10 February 2013

Social media infographic serves to predict GRAMMY winners


Social media infographic strives to predict GRAMMY Award winners ahead of the ceremony tonight

Social media infographic by activ8social entitled ?The Social Grammys? strives to predict GRAMMY award winners ahead of the anticipated ceremony tonight.

The infographic analyses social networks and mircoblogging services of the GRAMMYs nominees including Facebook, Instagram, Twitter and YouTube.  The research focuses upon the Best New Artist, Song of the Year and Album of the Year and it collates and presents the online influence of artists in the running to pick up awards.

activ8social The Social Grammys infographicFacebook, Instagram and Twitter were compared to predict the nominees for Best New Artist with the infographic showing that Frank Ocean leads with nearly over 1 million fans on Facebook, over 250,000 on Instagram and just shy of 2 million followers on Twitter (ahead of Fun, Hunter Hayes, The Alabama Shakes and The Lumineers).  

YouTube comparisons show that Carly Rae Jepson looks on track to win Song of The Year with the catchy Call Me Maybe clocking up 399,371,069 views ahead of artists such as Fun (We Are Young), Kelly Clarkson (Stronger), Ed Sheeran (The A Team) and Miguel (Adorn).   Unforgettable Psy?s Gangnam Style racks up an impressive 1.2 billion views with no sign of slowing down conquering numerous spots globally.

To produce insight on the Record of the Year Facebook, Twitter and YouTube analysis revealed Gotye ft. Kimbra leads the pack with Somebody That I Used to Know ahead of Fun, Taylor Swift, Kelly Clarkson, The Black Keys and Frank Ocean with a fan base of Facebook fans (1,248,518), Twitter followers (321,085) and YouTube (372,854,300) views.

Mumford & Sons Babel eclipses Fun, Frank Ocean and The Black Keys - the strongest with just over 3.5 million fans on Facebook and 134,420 Twitter fans in the battle for the Album of The Year.  Whether the fans, followers and views that artists amass versus record sales and the voting culminating in them being successful remains to be seen tonight.

However, given there have been crude, but seemingly effective attempts to use social media to predict winners in this space which haven?t strayed far from the mark, the below could be a good indicator.  Two other takeaway statistics the infographic creators are keen to highlight, reveal that 42 percent of the nominees have Instagram accounts and the number of YouTube subscribers the artists has ? Taylor Swift leading with a huge 973,204.

Communications consultancy Elemental created similar research for the X-Factor UK for season 8 using rudimentary approaches and correctly predicted the winner weeks ahead of the finals, so how close with the social media Grammys be?

To see how The GRAMMYs manages its own social media, read the SMP profiled interview with its chief marketing officer (CMO).

Elemental that comms consultancy that independently researched the X Factor social media is also the creator of the Social Media Portal (SMP).   

The Social Grammys infographic

The Social Grammys

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