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Burst Media Launches adConductor™ SmartTag™ Solution

Burst Media (Business Wire) - 04 June 2009

Burst Media Launches adConductor SmartTag™ Solution

Allows Web Publishers to Quickly Monetize Ad Inventory

Burst MediaBURLINGTON, Mass.--(BUSINESS WIRE)--adConductor™, a division of Burst Media, today announced the launch of its SmartTag™ solution. SmartTag allows online media companies with large sites, multiple sites, or affiliates to quickly translate their existing targeting hierarchies into adConductor’s ad management and optimization platform. SmartTag’s advanced capabilities eliminate the time-consuming task of manually categorizing content, remapping targeting elements, or loading multiple ad tags onto a site or into an existing ad server. SmartTag makes it easy for web publishers to implement adConductor – giving them greater flexibility when choosing an ad management and optimization solution, and allowing them to quickly monetize inventory across their owned and operated, or affiliate websites.

“With the introduction of SmartTag, it is now easier than ever for online media properties to implement adConductor’s full suite of ad management and optimization tools, and quickly and efficiently monetize their ad inventory,” says Sean Keaveny, Senior Vice President, adConductor Sales. “By partnering with adConductor, online media companies and web publishers benefit from best in class revenue management tools without the headache of loading multiple ad tags or remapping their current site targeting structure.”

As an end-to-end technology solution offering outsourced professional services, adConductor provides online media properties with a consolidated system to manage their websites and affiliates. adConductor is specifically designed to empower publishers with sophisticated proposal-generating, inventory forecasting, campaign targeting, campaign management, and campaign optimization tools needed to meet the needs of their advertisers.

adConductor is one of the largest independent providers of ad network management technology, serving billions of ads every month on behalf of thousands of websites, ad networks, and other online publishing entities. Current adConductor clients include MTV Networks, Arts Ad Network, Dwell Partner Network and Reed Business Information.

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.BurstMedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.BurstMedia.com or call 781.272.5544.

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