Skip to content

Social Media Portal

SMP » Press Releases

Social Media Headlines June 22, 2009 11:00 AM Eastern Daylight Time VideoEgg and Six Apart Join Forces

VideoEgg (Business Wire) - 23 June 2009

VideoEgg and Six Apart Join Forces to Help Bloggers Make Money

Collaboration Enables VideoEgg to Extend the Reach of Its Ad Network While Allowing Members of Six Apart’s Advertising Program to Maximize Ad Revenue

VideoEgg logoSAN FRANCISCO--(BUSINESS WIRE)--VideoEgg, Inc., the rich media ad network for guaranteed engagement, today announced a partnership with Six Apart Ltd., a leading social media and services company dedicated to making bloggers successful. Under the terms of this agreement, Six Apart Media will offer AdFrames ad units as part of the company’s advertising program, allowing bloggers to easily integrate VideoEgg’s invitation-based ads into their TypePad blogs and subsequently increase ad revenue potential.

“Our goal is to help our publishers make money on the content they work hard to create,” said David Tokheim, executive vice president of Six Apart. “By partnering with VideoEgg and incorporating their proven performance-based AdFrames unit into our advertising solution, Six Apart provides great service and meaningful ad revenue to our publishers.”

As part of the collaboration, Six Apart bloggers can now integrate Twig, a new AdFrames unit that has already demonstrated a two-fold improvement in publishers’ advertising returns compared to standard in-page advertising units. Stretching the full width of the browser window, Twig is the industry’s first ad unit that is always at the top or bottom of the frame and has an opt-in full page expansion, allowing advertisers to bring a rich interactive environment directly to the user. As with the other AdFrames ad units, Twig is offered with VideoEgg’s cost-per-engagement (CPE) model, ensuring advertisers only pay when a user engages with the ad.

The partnership also expands the reach of VideoEgg’s ad network, adding access to thousands of additional blogs and web sites and vastly extending the company’s reach into the online blogging community. Launch partners include Orbitcast, Jake Ludington’s MediaBlab, Geeks are Sexy, Make Use Of and Blog Net News.

“VideoEgg continues to grow its network with environments that deliver engaged audiences to brand advertisers,” said Brian Birtwistle, vice president of Audience Network at VideoEgg. “Many new media environments are an undervalued opportunity for advertisers. Twig changes this equation – especially for blogs. Now, thousands of Six Apart blogs can bring additional value to advertisers through the AdFrames experience.”

Advertisers such as Puma, Unilever and BMW use VideoEgg to increase the amount of time users spend with their brand content. The company’s model is changing the way brands deliver advertising and provides the industry’s most feature rich advertising experience. VideoEgg was recently recognized with ClickZ’s 2009 Marketing Excellence Award for its CPE pricing approach and accountable brand advertising platform.

About VideoEgg, Inc.

VideoEgg is a new kind of rich media advertising network that guarantees brand engagement. The network is composed of over 100 million uniques across more than 600 leading video, gaming and social network sites as well as social and mobile applications, bringing outstanding consumer reach and engagement to its advertising partners. An advertising innovator, VideoEgg was the first to commercialize interactive advertising overlays onto video, an approach that is being widely adopted by the industry. Founded in 2005 and based in San Francisco, with offices across North America, in the UK and Australia, the company is privately held and backed by August Capital, First Round Capital, Maveron, WPP and Focus Ventures. For more information on VideoEgg, please visit

Follow VideoEgg on Twitter:

About Six Apart

Six Apart Ltd. is a leading social media software and services company and the maker of the TypePad premier hosted blogging service, the Movable Type social publishing platform, and Vox, a free blogging service for friends and families. Six Apart Media provides advertising solutions for leading brands and influential bloggers, and Six Apart Services offers a wide range of web site development services dedicated to help publishers and corporations thrive in today’s social media landscape. Founded in 2001, Six Apart is a global company with its headquarters in San Francisco, and offices in Tokyo, Paris and New York City. For more information, visit the Six Apart corporate web site at

AdFrames and VideoEgg are trademarks, servicemarks or registered trademarks in the United States and other countries. All other brands, names, or trademarks mentioned in this document are the property of their respective owners.


Blanc & Otus for VideoEgg


Meredith Obendorfer, 415-856-5167 (PR)

Read more