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Apartment Guide iPhone app Reaches over 230,000 Downloads

PRIMEDIA Inc. (Business Wire) - 08 June 2009

Apartment Guide iPhone app Reaches over 230,000 Downloads

Apartment Industry’s First iPhone App Recognized as Top 20, Free Utility App

Apartment Guide logoATLANTA--(BUSINESS WIRE)--Apartment Guide, a leading resource for apartment searches nationwide, today announced that its free iPhone application, which gives users the ability to search, view, call and e-mail apartment listings directly from their iPhone or iPod touch, has reached over 230,000 downloads. The initial launch, in October 2008, stood as an apartment industry first. Since that time, the Apartment Guide app has been listed as a top 20, free utility app and featured in one of Apple’s iPhone television commercials.

“The number of times our Apartment Guide iPhone app has been downloaded is indicative of people wanting to be able to search for a place to live anytime, anywhere,” said Arlene Mayfield, president, Apartment Guide. “As the first in our industry to launch an apartment app, we will continue to meet consumer demand and push innovation in mobile. Further, with our newly enhanced version of the app, it’s easier than ever for consumers to research available apartments and local communities and view property photos while on-the-go.”

In March 2009, Apartment Guide released an enhanced version of its iPhone app with better search logic and an additional 30,000 apartment listings across the U.S. It continually monitors consumer feedback to improve user experience and plans to issue a completely updated app in June 2009 to include features requested from our users such as advance search, mapping and sorting functionality.

The Apartment Guide application is free to download at http://www.apartmentguide.com/mobile_app or from Apple’s App Store on iPhone and iPod touch – enter the search term “apartments.”

About Apartment Guide

A 34-year apartment industry expert, Apartment Guide is the flagship product of Consumer Source Inc., a wholly-owned subsidiary of PRIMEDIA Inc. (NYSE: PRM). Apartment Guide helps millions of consumers nationwide find an apartment through innovative print, Internet and mobile solutions. A trusted brand, it is a primary apartment search resource, offering potential renters content-rich apartment listings and information. Apartments for rent are displayed and distributed in 77 publications in 74 markets and nationwide online. For more information visit www.apartmentguide.com.

About PRIMEDIA Inc.

PRIMEDIA Inc. helps millions of consumers nationwide find a place to live through its innovative print, Internet and mobile solutions. From publishing its flagship advertising-supported Apartment Guide since 1975 to launching industry-leading online real estate destinations such as ApartmentGuide.com, Rentals.com and NewHomeGuide.com, PRIMEDIA continues to simplify the consumer home search and drive leads that result in occupancy for property managers, landlords, new home builders and real estate professionals. For more information, visit www.primedia.com.

PRIMEDIA, Apartment Guide, ApartmentGuide.com, My.ApartmentGuide.com, Rentals.com, RentalHouses.com and NewHomeGuide.com are trademarks and/or registered trademarks of PRIMEDIA Inc.

© PRIMEDIA Inc. 2009. All rights reserved. Apple, iPhone, iPod, and App Store are trademarks of Apple.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5981551&lang=en

Contacts

Apartment Guide

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Nichole Bigley, 678-421-3494
nbigley@primedia.com

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