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Communispace Announces Major Expansion of Its Global Capabilities

Communispace Corporation (Business Wire) - 20 July 2009

Communispace Announces Major Expansion of Its Global Capabilities

Communities Now Span 84 Countries with Support for 11 Languages

Communispace Corporation logoBOSTON--(BUSINESS WIRE)--Communispace, the leader in building online customer insight communities for the world’s leading brands, has significantly expanded its global capabilities in response to widespread client demand. Despite the economic downturn, the company has recently received more requests for communities that cross geographic and cultural boundaries than in any other time during its 10-year history. In response, Communispace has evolved its infrastructure and expanded its global team, capitalizing on its experience working with community members from 84 countries.

“The majority of our clients are global businesses, and although most of them understand the core differences among consumers in other countries, they believe it’s mission-critical to go beyond the basics: to hear the nuances, to listen deeply to customers, and to learn how to be as relevant to them as possible,” said Diane Hessan, CEO of Communispace. “Thus, at a time when many companies are cutting back, we’re investing in the people and technology to ensure that we can deliver globally.”

Communispace has just released a significant upgrade to its community-building software which is now fully compatible with local currencies, time zones and date formats. This release also adds Portuguese and Chinese versions to existing support for U.S. and UK English, European and Latin American Spanish, European and Canadian French, Dutch and German languages. In addition, the company has expanded its team of foreign language community moderators to include experts in Spanish, Mandarin and Dutch, furthering its ability to communicate with clients’ global customers and prospects. Communispace also opened a new office in Sydney, Australia and bolstered its sales operations in Asia Pacific, Italy and the UK.

To help clients leverage best practices, Communispace recently commissioned research to understand the differences in cross-cultural and multinational insight communities. The “Breakthroughs without Borders” study looks closely at participation in these communities, especially the role that culture plays, and offers strategies that businesses can use to more effectively recruit and engage their customers. The study, available here:, includes “ten rules of thumb” for engaging multinational consumers, and provides practical advice for asking questions and interpreting insights.

“With 600,000 hotel rooms worldwide, it’s imperative we understand what people from different countries and cultures value,” said Cassandra Jeyaram, social marketing manager, InterContinental Hotels Group (IHG). “Our multinational Communispace community provides invaluable feedback, and we also used it to drive a word-of-mouth campaign that reached members’ friends and family in more than 30 countries and drove a quarter of a million dollars in incremental revenue in weeks.”

“Our clients have conducted some ground-breaking work within their multinational communities, giving us a unique perspective on listening to a global audience,” said Maria Rapp, managing director, Europe, Communispace. “While connecting to a global audience can be extremely challenging, diversity itself often becomes the ‘social glue’ of an online community, yielding amazing results and insights for a brand.”

About Communispace

Communispace Corporation is the leader in helping major brands generate customer insights via online communities. Founded in 1999, the company has created nearly 350 customer communities for industry leaders such as Kraft, Hewlett-Packard, Charles Schwab, Hallmark, Unilever, GlaxoSmithKline and Hilton Hotels. Headquartered in Watertown, Massachusetts, the company has offices in New York, San Francisco, London, Chicago, Austin, Atlanta, as well as Sydney, Australia and San Remo, Italy.


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