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Burton Group’s Three Executive Trends for 2010 Planning

Burton Group (Business Wire) - 31 August 2009

Burton Group’s Three Executive Trends for 2010 Planning

Burton Group logoSALT LAKE CITY--(BUSINESS WIRE)--Burton Group (, a research and consulting firm focused on in-depth analysis of enterprise information technologies, has scoped 2010 technology trends for executive planning in the changing landscape of enterprise IT.

Several macro trends exist at very high levels in IT organizations, but Burton Group has established baseline trends for 2010 IT planning. Not surprisingly the state of the economy will dominate executives’ decisions in 2010 as they seek out and capitalize on new opportunities. Trends specifically impacting enterprise IT are grouped into three related categories: externalization of IT, consumerization of IT, and democratization of IT.

  • The Externalization of IT - Externalization plays an important role in IT economics, prompting value assessments of what capabilities should be treated as commodity. Enterprises are refocusing their efforts on core business capabilities while examining alternatives for the non-core activities. The benefits of IT externalization include the potential of reduced cost, renewed focus on the core, and strategic partnership with the business. A growing number of options for externalizing IT, including the cloud, holds the promise of streamlined and efficient operations, demand elasticity, and more effective business-driven priorities.
  • The Consumerization of IT – The average person has become a sophisticated technology user and this is reflected in the desire for individual choice of devices and applications for maximum personal productivity. The growing trend of allowing information workers to choose their own equipment imposes significant burdens on the enterprise; it’s hard to secure equipment you don’t own, and it’s hard to manage and support a very diverse hardware and software base. IT innovation, once emanating from internal IT out, is now predominantly driven inward by employees and customers.
  • The Democratization of IT - Democratization is evident in the rise and importance of social networks within and outside the modern enterprise which changes the “ways of work” and challenges traditional organization structures and schema. The challenge to the organization is to facilitate the coexistence of hierarchical and democratic styles of communication and choice-making. Democratization is being forced by generation Y’s familiarity with technology, and new social networking solutions within the enterprise.

Burton Group VP and executive analyst Chris Howard commented on the upcoming year, “We live in a richly informed time, yet it is becoming more difficult to know what is 'true.' If we are able to harness the correct information, process it insightfully, and empower our workers in the ways they desire to work, then our organizations will become stronger.”

Burton Group lays out a vision for enterprise IT as a part of the business—not a separate entity that is aligned for business needs. True integration is achieved when the artificial distinction between “the business” and “IT” is eliminated altogether. For further trends executives are faced with, more information can be found in Burton Group’s EAP research and the Executive Advisory Blog.

About Burton Group

Burton Group ( is an IT research and advisory services firm that helps technologists make smart enterprise architecture decisions. Burton Group provides in-depth, IT research and advisory services to executives and technologists at Global 2000 organizations. Focused on strategic business technologies and the unique needs of enterprise organizations, Burton Group provides clients company-wide access to its world-renowned analysts and a suite of powerful, intuitive research and decision support tools unmatched in the industry.


Burton Group, Salt Lake City


Collin Searle
PR Manager
Twitter: BurtonGroupIT

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