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SMP » Press Releases Launches Social Network Powered Solely by Facebook (Business Wire) - 24 August 2009 Launches Social Network Powered Solely by Facebook

The Leader in Casual Gaming Becomes First Major Gaming Portal to Fully Integrate its Site with Facebook Connect logoNEW YORK--(BUSINESS WIRE), the leading Web destination for free-to-play online games and entertainment, announced today the integration of Facebook Connect, bringing both and Facebook users an innovative new platform for social gaming. With a substantial audience built over the site’s 11-year history, now provides its users with the unique opportunity to track and compete against their Facebook friends on each of site’s 150+ games without ever leaving the site.

Visitors to can now log-in using their Facebook credentials and seamlessly socialize their experience with their real-world friends. Facebook Connect enables users to compare their game performance to their friends in real-time as well as share and publish stories of their gaming experience on their Facebook walls.

“We’re proud to build on our reputation as innovation leaders in the Casual Games category by being the first to completely integrate our site with Facebook’s API,” said Scott Tannen, President of Funtank LLC, the parent of “Not only can our users enjoy the new social networking functionality, but we are already working with several partners to create branded social games at the highest standards for quality, user-experience and ad-effectiveness on which has built its reputation.” is regarded as the Web’s premier online branded gaming portal, and over the past decade has grown to become one of the most successful—garnering nearly 11 million user-visits per month and more than two billion games played. The site features some of the most popular sports, arcade, card, puzzle and multiplayer games online, suitable for kids and adults, alike.

Known for its high-quality gaming content, has perfected the concept of creating engaging branded games, while keeping the ultimate gaming experience intact for visitors. Rather than displaying banner advertisements in its games, develops games featuring the brand as an integral part, resulting in true brand engagement and thus cultivating customer loyalty for the advertiser. has successfully created and hosted branded games for the likes of the World Famous Harlem Globetrotters, Toyota, Disney, Wrigley and the Coca-Cola Company, and many others.


Since 1997, is one of the Web’s leading online gaming and entertainment destinations, garnering nearly 11-million visits per month and averaging 15-minutes per visit. With an ever-expanding portfolio of hundreds of free-to-play online games, is regarded for its exclusive catalog of high-quality games suitable for the entire family. In February 2009, was a recipient of the prestigious WiredKids Best of the Web Award, presented by WiredSafety, the largest and oldest online safety, education and help group in the world. is owned and operated by Funtank LLC, a privately-held entertainment Company based in New York City’s TriBeCa.

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Coyne PR


Lauren Curtin / Gracie Blackburn, 212-938-0166

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