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Popeyes® Wants to Know If You’ve Got Wings

Popeyes® (Business Wire) - 31 August 2009

Popeyes® Wants to Know If You’ve Got Wings

National Online Photo Contest Invites Guests to Get Some Wings for a Chance to Get Away to Mardi Gras

Popeyes® logoATLANTA--(BUSINESS WIRE)--Popeyes® Louisiana Kitchen, a division of AFC Enterprises, Inc. (NASDAQ: AFCE), is out to show the world that its wings are bite-sized pieces of Bonafide heaven, perfect to share with family or friends over football or a sit-down dinner. And to capture those “sharing” moments, today the company launched a nationwide consumer-generated photo contest: “Get Some Wings and Get Away” to coincide with the wings promotion. The grand prize winner will receive a trip for two to Mardi Gras in New Orleans, home to Popeyes.

Popeyes wings are prepared just like its famous Bonafide™ chicken – slow marinated for 12 hours in a blend of Louisiana seasonings, hand-battered, hand-breaded and made fresh. The spicy flavor comes at you from the inside-out and these little bits of heaven are available at participating locations through October 12, 2009:

  • 5 pieces with a cool ranch dipping sauce
  • 10 pieces with a cool ranch dipping sauce
  • 20 pieces with a cool ranch dipping sauce

The Popeyes “Get Some Wings and Get Away” photo contest is a great way to connect the fun of friends, family and wings. First, take a photograph of you eating Popeyes wings, having fun with Popeyes wings, eating wings in an unusual way or place, or a creative photo featuring Popeyes wings. Then, go to www.BonafideKrewe.com, click on the contest logo and enter the contest by submitting the photo.

The general public will vote on their favorite photos to select the finalists and a panel of judges will then select one lucky consumer from the group of finalists to receive the grand prize of a two-day trip for two to New Orleans for Mardi Gras (February 16, 2010). Four runner up winners will each receive a $100 Popeyes gift card. And, anyone who casts a vote online will automatically be entered into a sweepstakes to win a Popeyes $100 gift card.

The Popeyes “Get Your Wings and Get Away” contest begins August 31, 2009, and ends October 12, 2009. The contest is open to legal residents of the 50 United States and the District of Columbia who are 18 years of age or older. Contest is void in Canada, Puerto Rico and where prohibited. For Official Rules go to www.BonafideKrewe.com and follow the links to Contest. Sponsor: AFC Enterprises, Inc. d/b/a Popeyes® Louisiana Kitchen and Popeyes® Chicken & Biscuits, 5555 Glenridge Connector NE, Suite 300, Atlanta, Georgia.

About Popeyes® Louisiana Kitchen

Founded in 1972 in New Orleans, Popeyes is a leader in the New Orleans segment of the foodservice industry and is the world’s second largest quick-service chicken concept. As of July 22, 2009, Popeyes had 1,905 restaurants in the United States, Puerto Rico, Guam and 26 foreign countries. For more information, visit the Popeyes Louisiana Kitchen Web site at www.popeyes.com.

Contacts

Popeyes® Louisiana Kitchen

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Karlie Stanton, 404-459-4660
karlie.stanton@popeyes.com

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