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The V Foundation and Announce Results of the First TwitCause for Charity (Business Wire) - 31 August 2009

The V Foundation and Announce Results of the First TwitCause for Charity

One of the Nation’s Leading Cancer Foundations Raises Funds and Spreads Awareness Through New Twitter-based Social Media Program logoSAN FRANCISCO--(BUSINESS WIRE)--The V Foundation for Cancer Research, one of the nation’s leading organizations for cancer research having raised over $80 million since its 1993 inception, and, the world’s largest online forum for connecting and sharing life experiences, today announced results of the first ever TwitCause, a new weekly social media program designed to raise awareness and monetary support for various social cause groups and non-profit organizations via Twitter.

TwitCause is designed to raise awareness and drive donations by urging followers to tweet and re-tweet about a particular cause or campaign. Followers tweet to show their support, spread awareness and encourage fundraising – all in a viral manner. Each TwitCause campaign runs a total of seven days with a new cause chosen each Thursday. In addition, followers of the TwitCause account on Twitter have the ability to nominate their favorite cause they want to see supported.

In just seven days, The V Foundation utilizing TwitCause was able to generate an estimated 5 million impressions, over 1,500 supporting tweets and helped build tremendous momentum to the organization’s overall online fundraising efforts, which raised an additional $24k in that seven-day period. The V Foundation was also able to gain support from several high-profile Tweeters including players from both the NBA and WNBA as well as 15 NBA teams.

“Experience Project’s TwitCause has been extremely instrumental at helping drive supporters to our organization’s homepage resulting in both increased awareness for our cancer research efforts and financial support,” stated Julie Constantin, board of directors, The V Foundation. “We are extremely encouraged to see that popular social networking sites like Twitter are rapidly evolving into an avenue for cause related efforts.”

TwitCause is a simple way for both the public and brands to get behind and share support for organizations making a positive impact on a wide range of pressing social topics. Moving forward, Experience Project will expand work with brands and large corporations who wish to show support by matching tweets with monetary donations.

“From day one, Experience Project has been about sharing life experiences, offering advice or being there for someone who may be going through difficult challenges,” said Armen Berjikly, founder and CEO of “TwitCause is another extension of these core values by allowing people to use Twitter to support good causes and share with their personal community of followers. We are honored that such an accomplished organization like The V Foundation chose to spearhead this initiative.”

About The V Foundation

Since 1993, The V Foundation has raised more than $80 million, awarding grants in 38 states and the District of Columbia. The Foundation’s Scientific Advisory Board, comprised of some of the top physicians and research scientists from prominent universities and cancer centers nationwide, assures that only the cancer research projects with the most potential are funded, and best of all, 100 percent of all new direct cash donations and net event proceeds to cancer research and related programs. Recognized for its prudent fiscal management, The V Foundation has earned a top four-star rating from Charity Navigator, America’s largest charity evaluator, for a sixth consecutive rating.


Imagine a social forum where you can safely and honestly connect and communicate with others who share your passions for the same issues and aspects of life, a place where authentic human connection finally occurs on the web - this is Experience Project. Explore over two million life experiences, share your own stories anonymously, and find like-minded people who are open, supportive, and just "get it." The social forum’s unique culture, one where everyone is welcome, comfortable, and engaged, is continuously maintained and encouraged by a growing community of people freely and openly sharing their life experiences.


Zenzi Communications


Steve Fiore, 858-427-1667

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