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eGO Turns to Sedo to Launch Online Community Focused on Personal Success

Sedo (Business Wire) - 24 August 2009

eGO Turns to Sedo to Launch Online Community Focused on Personal Success

Creator of New Methodology for Achieving Goals in the Digital Age Acquires the Domain Name through Sedo

Sedo logoCAMBRIDGE, Mass.--(BUSINESS WIRE)--Sedo, the leading online domain marketplace and monetization provider, today announced that eGO, a new online community focused on achieving personal success and breaking the status quo in the digital age, has purchased the domain name through Sedo’s marketplace. Instantly memorable and brandable, the domain name was already attracting between 10,000 and 12,000 unique visitors per month before the website’s launch, largely due to the natural, “direct navigation” traffic from web users entering the search term “ego” directly into their web browser with a “.com” on the end.

eGO was developed through research of the neuropsychological aspects of human behavior, which found that people who have achieved high levels of success or have overcome significant challenges had seven common principles that they identified as the foundation for their success. By merging these seven principles with the means by which the human brain processes imagery, the eGO methodology was born. Each of these principles is depicted on a card (available through select retailers, hotels and online at using a corresponding image and message. Individuals can employ the eGO methodology to help them achieve their goals and realize their dreams.

“At eGO, we strive to explore all the avenues opening up in today’s electronic age, which means being innovative and finding new and exciting ways to spread our positive message to as many people as possible,” said Adam Teller, president of eGO. “The acquisition of domain name through Sedo was a huge first step towards meeting that goal, exposing our new idea to thousands of people a month. We have already received great feedback from the celebrities, professionals, retailers and others that were introduced to eGO prior to its launch.”

The website provides visitors with details about eGO, the seven principles, and their corresponding images and messages. They can also participate in eGO’s contests and competitions, read and comment on its daily articles, and share eGO cards with friends on other social networking sites.

“eGO has set a perfect example for other start-up businesses and non-profits that are considering what to name their organization and website by choosing a short and memorable three-letter domain name that is at once generic and unique through the play on the word, ‘ego’,” said Jeremiah Johnston, chief operating officer and general counsel, Sedo. “As eGO looks to spread its ideas through as many online channels as possible, the domain name will serve its offering very well, driving traffic from a variety of sources.”

About Sedo

Sedo, an acronym for "Search Engine for Domain Offers," is the leading domain marketplace and monetization provider. Headquartered in Cambridge, Mass., Sedo has assembled the world's largest database of domain names for sale, with more than 15 million listings. The success of Sedo's model has attracted a global membership base of more than 900,000 domain professionals. Sedo is majority-owned by AdLINK Group (ISIN DE0005490155 / German WKN: 549015), which is part of the German United Internet AG (ISIN DE0005089031/ WKN 508903). Sedo offers regional versions of its site for the UK (, France (, Germany (, and Spain (

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At A Glance
Headquarters: Cambridge, MA
CEO: Tim Schumacher
Employees: Privately held
Organization: Private
Source: via Business Wire
Updated   03/20/2006   by company

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