ALOT Launches Viral Campaign to Promote New Web Snaphots Widget
Campaign Creative and Media Buying Led By NYC Ad Agency, Walrus
NEW YORK--(BUSINESS WIRE)--ALOT, the software and technology division of Vertro, Inc.
(NASDAQ:VTRO), today announced the launch of a viral campaign designed
to promote Web Snapshots, a new, proprietary widget that is
designed for use on ALOT?s Toolbar product and enables Internet users to
take screen shots of the entire content of web pages, both above and
below the fold.
The viral campaign, through NYC based ad agency, Walrus, takes a
light-hearted swipe at the geeky stereotype commonly associated with
I.T. staff. The campaign, dubbed ?Talk to the I.T. Guy?, centers on a
micro site (www.talktotheitguy.com/)
that invites users to ask questions to a team of ?I.T. Guys? over what
appears to be a live video feed. The I.T. Guys then respond to users?
questions through one of over 50 pre-recorded responses. The responses
are keyword driven and based on common I.T. related terms. The micro
site includes functionality enabling users to share the campaign with
friends via email and social networks.
The central premise of the campaign is to promote Web Snapshots as a
tool so useful the I.T. department doesn?t want you to know about. Both
the display ads and the micro site incorporate calls to action designed
to drive downloads of an ALOT Toolbar that incorporates the new Web
Snapshot widget.
Traffic will be driven to the micro site through a combination of ALOT?s
existing pay per click campaigns as well as a month long rich media
campaign running across the Yahoo! network and social media ad network,
Lotame. Planning and buying for the rich media campaign is being managed
through Walrus.
?Our customer acquisition strategy to date has primarily focused on more
traditional forms of direct response advertising and we are therefore
excited to be working with Walrus on this new viral campaign,? commented
Mark Ribaudo, ALOT?s VP, Sales and Marketing. ?We are also excited with
the launch of Web Snapshot, which we believe underlines our intention to
develop more proprietary widgets that we can offer to our toolbar,
homepage and desktop users.?
www.alot.com
www.vertro.com
About ALOT, Inc.
ALOT, Inc. is a software and technology company that is owned and
operated by Vertro, Inc. (NASDAQ:VTRO). ALOT's products are designed to
'Make the Internet Easy' by enhancing the way consumers engage with
content online. Through ALOT, Internet users can discover
best-of-the-web content and display that content through customizable
toolbar, homepage and desktop products. ALOT has millions of live users
across its product portfolio. Together these users conduct high-volumes
of type-in search queries, which are monetized through third-party
search and content agreements.
Source: VTRO-G
Forward-looking Statements
This press release contains certain forward-looking statements that are
based upon current expectations and involve certain risks and
uncertainties within the meaning of the U.S. Private Securities
Litigation Reform Act of 1995. Words or expressions such as
"anticipate", "plan," "will," "intend," "believe" or "expect'" or
variations of such words and similar expressions are intended to
identify such forward-looking statements. These forward-looking
statements are not guarantees of future performance and are subject to
risks, uncertainties, and other factors, some of which are beyond our
control and difficult to predict and could cause actual results to
differ materially from those expressed or forecasted in the
forward-looking statements, including (1) our ability to successfully
execute upon our corporate strategies, (2) our ability to develop and
successfully market new products and services, and (3) the potential
acceptance of new products in the market. Additional key risks are
described in Vertro's reports filed with the U.S. Securities and
Exchange Commission, including the Form 10-Q for Q2 2009.
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VERTRO, Inc.
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Headquarters:
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Fort Myers, Florida
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Website: |
http://www.vertro.com
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CEO:
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Peter Corrao
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Employees:
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50 (January, 2006)
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Ticker:
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VTRO
(NASDAQ)
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Revenues:
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NA (2009)
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Net Income:
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NA (2009)
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Source: via Business Wire
Updated
06/17/2009
by company
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