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SMP » Press Releases Reveals the Success of Online Video Tutorial Strategy in BNN Interview (Business Wire) - 22 September 2009 Reveals the Success of Online Video Tutorial Strategy in BNN Interview

Business News Network Explores Success of YouTube® Beauty Guru Tutorials logoLOS ANGELES--(BUSINESS WIRE), a rapidly growing online retailer of branded, premium beauty products for personal care, spoke with BNN about the success of their affiliate strategy that lets beauty enthusiasts post “How-To” videos online and earn commissions based on product sales derived from their videos. This strategy has helped propel eighteen month old into a company with $2 million dollars in revenue and growing at a double digit rate.

Jordan Blum, President of told BNN that this strategy was borne out of the large number of customers who called the company directly asking for information on how to use the products they purchased at the BeautyChoice online retail store. To date there have been over 2000 videos made by over 800 beauty enthusiasts, generating between 5-10 million online views per month on sites such as This win-win strategy generates revenue for both BeautyChoice and for the Beauty Gurus, who in many cases have been able to generate income that exceeds their existing jobs.

“We found many well known beauty bloggers with large followings had already created online YouTube videos featuring products they purchased from our online store,” said Jordan Blum, President of “We realized that these endorsements from trusted and knowledgeable beauty enthusiasts were the key to an incredible viral marketing strategy.”

Moving beyond YouTube™ and other user contributed websites, Mr. Blum says the company has plans that will allow for video tutorials to be published directly on the website, creating a powerful integration tool that maximizes the combination of social media and e-commerce.

View the entire BNN interview here.


BeautyChoice.comSM, a leading online retailer of branded premium beauty products for personal care, provides a proprietary platform and tools for beauty enthusiasts to become their own publishers and earn commissioned sales, using video tutorials that consumers can watch, and then purchase product. Founded by beauty industry experts, is trusted by consumers to carry only authentic, high-quality branded merchandise with a money back guarantee. carries a complete line of premium and popular brands at the most competitive prices, including Andis, Babyliss, Chi, Barbar, Clarisonic, Conair, Elchim, Hot Tools, Helen of Troy, Mason Pearson, Oster, Solano, Wahl, Wigo, and others. Visit for more information.



Jordan Blum, 310-966-6780

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