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Aggregate Knowledge Names Former Specific Media and Microsoft adCenter Executive David Jakubowski as Chief Revenue Officer

Aggregate Knowledge (Business Wire) - 13 October 2009

Aggregate Knowledge Names Former Specific Media and Microsoft adCenter Executive David Jakubowski as Chief Revenue Officer and General Manager

Seasoned Executive Brings Deep Experience in Complex Search and Display Platforms and Digital Monetization to Help Grow the Aggregate Knowledge Discovery Platform

Aggregate Knowledge logoSAN MATEO, Calif.--(BUSINESS WIRE)--Aggregate Knowledge, the leading provider of real-time personalization and display optimization solutions, today announced David Jakubowski as its new chief revenue officer and general manager. Jakubowski, who was most recently senior vice president of Specific Media, will be responsible for strategic planning, direction, growth, and profitability of Aggregate Knowledge. Jakubowski will also lead the company’s new release of its patent-pending data management and display optimization platform, “Discovery.”

At Specific Media, Jakubowski was responsible for growing its client roster, streamlining the media buying process, and shaping future products. Prior to Specific Media, he was general manager of Microsoft adCenter and Search Strategy.

Before joining Microsoft, Jakubowski was senior vice president of Quigo Technologies Inc., where he was responsible for building out the business units, expanding the client base, and increasing revenue growth. Under his guidance, Quigo grew from a small startup to one of the largest search engine marketers in the space and one of Google Inc.’s largest competitors in the contextual space.

“David’s depth of experience in complex search and display platforms, combined with his revenue focus and track record of delivering time and time again for the Fortune 500 – including virtually every major ad agency – gives him a unique foundation to build companies upon,” said Paul Martino, CEO of Aggregate Knowledge. “We are excited to have David at Aggregate Knowledge where he can use his expertise to provide the vision and growth for our unified Discovery Platform business.”

The Aggregate Knowledge Discovery Platform helps agencies, advertisers, and ad networks manage, personalize, and monetize desired audiences. Aggregate Knowledge is the only one-stop shop delivering end-to-end personalized ads to every user, with complete transparency and visibility to both the user and the advertiser. To accomplish this, Aggregate Knowledge's patent-pending Discovery Platform combines real-time media decisioning, creative personalization, and transparent audience and data management. The platform leverages multi-variant, audited data sources, advertiser-customized attribution, and personalization models within its distributed machine-learning infrastructure.

“I’ve been impressed with Aggregate Knowledge and its easy-to-buy, easy-to-implement Audience and Personalized Discovery product lines,” said Jakubowski. “The opportunity to unify the product lines and be the first to deliver on an end-to-end solution with no channel conflict as a technology partner is truly unique. I can’t think of a more exciting opportunity anywhere in media today!”

About Aggregate Knowledge

Aggregate Knowledge®, the leading provider of real-time personalization and display optimization solutions, brings unparalleled efficiency, relevance, and performance to every marketing interaction. Aggregate Knowledge technology helps agencies, advertisers, and ad networks serve the best campaign, the best creative, and the best content, personalized to the tastes and needs of the consumer.

Aggregate Knowledge is funded by premier venture capital firms Kleiner Perkins Caufield & Byers, DAG Ventures, and First Round Capital.

More information can be found at www.aggregateknowledge.com

Aggregate Knowledge is a registered trademark, and Audience Discovery, Audience Insights, Audience Validation, Audience Optimization, and Discovery Platform are trademarks of Aggregate Knowledge Corporation in the United States, other countries, or both. All statements regarding plans, directions, and intent of Aggregate Knowledge are subject to change without notice.

Contacts

Krause Taylor Associates for Aggregate Knowledge

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Barbara Krause, 408-981-2429
barbara@krause-taylor.com
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Aggregate Knowledge
Barry Strauss, 650-218-7341
bstrauss@aggregateknowledge.com

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