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Cin2U Chooses eWayDirect’s Direct|Connect 4.0 to Drive Sales and Boost Customer Acquisition

Cin2U - 13 October 2009

Cin2U Chooses eWayDirect’s Direct|Connect 4.0 to Drive Sales and Boost Customer Acquisition

Men’s retailer Cin2U is using the eWayDirect Direct|Connect 4.0 platform for customer acquisition strategies and to drive online revenue cost-effectively.

Cin2U logoSOUTHPORT, Conn.--(BUSINESS WIRE)--Men’s retailer Cin2U successfully doubled the size of its email database through effective acquisition and transition strategies provided by eWayDirect.

“eWayDirect has helped us create email strategies that not only produce significant revenue, but a very high ROI,” says Mark Cavel, Cin2U marketing director. “We’re extremely pleased with the strategic and customer support from eWayDirect and we look forward to expanding our success by implementing all of the features within the new Direct|Connect 4.0 platform. eWayDirect’s support team helps us implement each program, every step of the way, and all of these valuable solutions are available to us at no additional cost.”

“Cin2U is using the Direct|Connect 4.0 platform in creative ways,” says Neil Rosen, president and CEO of eWayDirect. “The company recently did a co-marketing program for customer acquisition, a sweepstakes to win some of its products. eWayDirect created a custom landing page and an auto-responder sent to those opting in to receive emails from Cin2U. The company was able to increase its database exponentially with over six thousand opt-in qualified customers and generate over $19,000 of sales from the one program. eWayDirect’s Direct|Connect 4.0 is clearly working for Cin2U!”

Cin2U’s Cavel agrees. “It saves us management time and is cost-effective to work with one vendor on all our emarketing needs,” he says. “Acquisition and email are so closely tied together, and eWayDirect helps us leverage the success of our acquisition programs by capturing valuable data on prospects and converting them to first-time buyers quickly through their effective email transition strategies.”

“We recently implemented their Friends First solution to virally acquire new customers from our existing customer base,” stated Caval. “eWayDirect helped us to create a customized template, so our customers could send a personalized email message to their friends and family offering a discount to shop immediately as well as join our mailing list. We achieved a 50% open rate (double our customer open rate) from those friends and family receiving the personal message and added prospects to our email list that are more likely to buy our products.”

Direct|Connect 4.0, launched in Q2 of this year, is the only platform on the market that integrates email marketing, desktop delivery, website reengagement, viral marketing, and social media in a single solution. The platform is changing the way marketers interact and acquire prospects and customers alike online.

About the companies:

Cin2U is addressing the discerning need for men to be able to go to one place to purchase their C-IN2. Not only can you purchase everything and anything C-IN2 from here but you can see every style, color, fit, range and size that is available from C-IN2 for now and for ever. We are the one must-stop shop when your looking for anything C-IN2. We are focusing our efforts on creating a distinctive shopping experience for you. This includes having a reward program like no other, being at the forefront of internet technology, highly sophisticated dispatch systems, world class security and more. Learn more about Cin2U at

eWayDirect is a Connecticut-based emarketing company offering world-class email marketing, both SEO and PPC search marketing, website reengagement, social networks, and desktop delivery, all on a single integrated platform. Its web-based Priority Email tool (desktop delivery) guarantees 100% inbox deliverability, 100% of the time; the website reengagement process increases sales; and the social networking application is a powerful customer acquisition and CRM tool—and all of them are part of the platform, offered at no extra cost. Learn more about eWayDirect at


For more information or press queries, contact:


Belinda Banks, SS|PR, 609.750.9110

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