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Social Technologies to Host Workshop on the Future of Consumer Behavior

UTEK Corporation (Business Wire) - 28 October 2009

Social Technologies to Host Workshop on the Future of Consumer Behavior

UTEK logoWASHINGTON--(BUSINESS WIRE)--Social Technologies, the Foresight Division of UTEK Corporation, a global IP licensing and innovation services company, is pleased to announce that it will present a workshop on the forces that are shaping the future consumer landscape.

The workshop will take place at the Willard Intercontinental Hotel in Washington, DC on November 10, 2009 and those from a variety of industries, government agencies and non-profits are encouraged to attend. Attendees will gain an understanding of the rapid changes that are occurring with consumer purchasing behavior. The workshop will provide the opportunity to take-away key factors that will enable executives to find rich target areas for market research, research and development, product and new business development. Interactive elements of this event will give participants a chance to work with the consumers’ need, states and personas resulting from Social Technologies’ research. This information will be introduced in order to identify innovation opportunities and will provide organizations with a richer picture of what the future is likely to look like.

Andy Hines, Director of Custom Projects at Social Technologies said, “Our approach is to begin with a model and explanation for how and why these changes in consumer life are occurring. We want to arm participants with a conceptual tool kit that will enable them to interpret the emerging consumer landscape with a new set of glasses.”

For more information and to register for this event, please visit www.SocialTechnologies.com or contact Tania Bernier at 813-754-4330 x223 or tbernier@utekcorp.com.

About Social Technologies

Social Technologies is a division of UTEK Corporation and is one of the world’s leading futurist consultancies. The firm fuses a longer-term perspective and deep understanding of trends with fresh, effective research and consulting approaches. Clients receive powerful market insights, foresights, and business solutions through an expanding portfolio of offerings. Social Technologies’ goal is to prepare clients for any future that could plausibly emerge.

About UTEK Corporation

UTEK® is a leading global IP licensing and innovation services company. UTEK’s services enable its clients to enhance their innovation capabilities, rapidly source externally developed technologies, create value from their intellectual property and gain foresight into marketplace and technology developments that could affect their business. For more information about UTEK, please visit its website at www.utekcorp.com.

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UTEK Corporation

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Lesley Cohen, 202-294-6770
lcohen@hrosepr.com

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