Zoom/ClubCom and Healthtrax Fitness & Wellness Form Digital
Media Partnership
NEW YORK & GLASTONBURY, Conn.--(BUSINESS WIRE)--Zoom
Media & Marketing, the world?s largest and fastest
growing fitness digital media company, today announced that ClubCom,
LLC., Zoom?s digital media network subsidiary; and Healthtrax
Fitness and Wellness, a leading operator of health
clubs in Northeastern United States, have entered into a long term
agreement to install ClubCom?s award-winning digital media platform
across the Healthtrax fitness centers.
The Network will be privately branded for the Healthtrax Centers,
and feature ClubCom?s revolutionary new suite of high definition media
products including digital signage, overhead entertainment and its
patented interactive personal entertainment. Broadcasting
is expected to commence in November 2009. Zoom will
exclusively represent all of the marketing opportunities at the
Healthtrax centers including digital advertising, billboard advertising,
event marketing and product sampling.
?ClubCom has operated digital networks for over a decade and
understands how to use digital media to enhance the member entertainment
experience and drive business results,? said Kenneth Navarro, CEO
Healthtrax Fitness & Wellness. ?Our members will enjoy
the high quality HD entertainment channels on our TVs at the Centers as
well as new music entertainment, health information, and more on our
personal viewing screens. ClubCom gives us a new and
diverse communication tool to talk, educate, and deliver special offers
to our members in a dynamic way.?
?Healthtrax provides premium fitness and health services to a
prestigious membership base,? states Tom Lapcevic, President of ClubCom.
?We?re excited to be their digital media partner and look forward
to customizing engaging programming for their customers.?
?Zoom has experienced explosive growth in the fitness advertising
industry in the last five years,? said Dennis Roche, President of Zoom?s
US business. ?As the only company with a comprehensive
digital footprint, world class sampling and sponsorship capabilities,
and fixed media, we are committed to creating first class partnerships
for advertisers and health clubs.?
About Healthtrax: Established in 1979 and
headquartered in Glastonbury, Connecticut, Healthtrax is the leading
owner/operator of medical fitness centers ("MFCs") in partnership with
local hospital systems and corporate-based adaptations known as
Work-FitŪ centers. Healthtrax operates 17 MFCs and 20
Work-FitŪ centers, primarily in the Northeast and Midwest. www.healthtrax.com
About ClubCom: Established in 1998, ClubCom is
the leading provider of digital media networks for the fitness industry
across the United States, Canada, the United Kingdom, Germany, Japan and
Australia. Operating over 2,500 digital networks, ClubCom
manages privately branded media networks for many of the world?s leading
health club organizations. www.clubcom.com
About Zoom: Zoom Media & Marketing operates
indoor content and advertising networks in over 10,000 venues including
fitness centers, indoor soccer facilities, bowling centers, family
entertainment centers, restaurants and nightclubs that reach active
consumers. Zoom also has an in-house event marketing and promotion
department that constructs custom media placements and marketing
programs. With over 25,000 digital screens and over 55,000 billboards,
Zoom reaches over 100 million monthly viewers. Zoom Media &
Marketing is a brand name of Zoom Media Corp. www.zoommedia.com