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Boardman Bikes Launch 3D Bike Film

Halfords (Halfords) - 26 November 2009

Boardman Bikes Launch 3D Bike Film


Halfords logoBoardman Bikes today premieres the web’s first professionally shot 3D film on YouTube. Entitled ‘The Commute’, the film stars stuntman Rob Jarman putting the Boardman Pro full suspension mountain bike through its paces, against the breathtaking backdrop of Cwmcarn, South Wales.

The 90 second film comes hot on the heels of the success of Channel 4’s 3D week and takes advantage of the tens of thousands of 3D glasses given out across the UK in the past two weeks.

The film takes advantage of a new feature recently launched by YouTube which enables a 3D film to be viewed using any of the different varieties of 3D glasses. The film has been set to work with the amber/blue glasses given out during C4’s 3D week, but viewers can easily change this by selecting the relevant colour combinations for other glasses.

And if you can’t get your hands on a pair of 3D glasses, fear not. The clever chaps at Boardman have thought of everything and have also launched a HD 2D version too. So, you can always bookmark it and watch it again in 3D next time you have a pair of 3D glasses handy. And with the 3D rebirth really picking up pace, it won’t be long before they become a permanent household item.

Indeed 2009 has seen an explosion in new 3D products from TVs, cameras through to SatNavs. And there’s more to come with James Cameron’s 3D blockbuster Avatar set to hit cinemas before Christmas and of course Sky’s long awaited 3DTV launches in 2010.

Chris Boardman commented: “We thought it would be cool to be at the vanguard of the latest film revolution. With C4’s 3D week having whetted the national appetite for 3D films we hope it will go viral.  As with all great virals, the story delivers a nice little twist at the end. “

Star of the film, Rob Jarman, commented: “Being shot in 3D was a first for me, its an amazing way to film action sports like mountain biking and the results are awesome!  The new Boardman bikes are fantastic and I was lucky enough to ride the latest top of the range full suspension bike. It was great fun to ride and I can see why it has been winning so many awards. As always, great performance and superb value for money!“

Boardman Pro full suspension mountain bike costs £1299, and is available exclusively at Halfords.

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