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SMP » Press Releases Drives Brand Awareness as a Full Service Social Media Engine (Business Wire) - 15 December 2009 Drives Brand Awareness as a Full Service Social Media Engine

“Puts Beauty Manufacturers in Control of Their Brand’s Online Messaging” logoLOS ANGELES--(BUSINESS WIRE), a rapidly growing online retailer of branded, premium beauty products has created a program and an advertorial platform to drive brand awareness, increase traffic and build a social network and consumer fan base for professional beauty. This scalable platform distributes quality video content with a proactive approach to messaging that puts the brand in control of their viewable online content. Manufacturers can now take an active approach to managing and monitoring brand activity on the internet, insuring a positive customer experience.

Jordan Blum, President of explains. “Consumers searching for a popular brand online are usually faced with a barrage of counterfeit product sites and price-based search listings that affect the image of the brand. Brands that proactively distribute quality video content through BeautyChoice advertorials have found these videos at the top of the search engine results, thus helping the Brand control the message and content that most users are finding online.”

This strategy is even more important for offline retailers who may not be taking a proactive approach to managing the online perception of their brand.

Barry Shaich, Founder of Egg Beauty Laboratories, a consultative company specializing in distribution management and development of start-up lifestyle brands, is a big fan of the solution. “The internet has brought tremendous opportunity as well and unique challenges…unfortunately many in professional beauty have addressed this with a flat ‘we do not sell on the internet’ answer,” Mr. Shaich commented. “Whether you sell or not on the internet is not the question. Virtually any brand can be found and purchased on the internet. The bigger challenge is who is controlling your message? BeautyChoice has perfected that methodology….it’s strategic and well-planned. “

BeautyChoice uses contest and other engaging social media strategies to exponentially build a client’s branding message to Facebook and Twitter followings overnight. Customers can communicate about the brand through Beauty Guru videos and blogs and then get pushed to social media pages for specific content or promotions residing on company Twitter or Facebook fan pages.

BeautyChoice has maintained a competitive advantage in the beauty supply industry by transitioning from a pure e-commerce site to a social commerce marketplace that leverages exclusive and non-exclusive video content to sell products and advertorials. Another competitive advantage has been their relationships with top beauty opinion leaders whose instructional beauty videos and blog content have led to significant referral sales.

Providing an enhanced customer experience with critical product and usage information enhances brand value, increases the fan base and helps drive sell through to salon retailers and beauty stores.

About™, a leading online retailer of branded premium beauty products for personal care, provides proprietary platforms and tools for beauty enthusiasts to become their own publishers and earn commissioned sales, using video tutorials that consumers can watch and then purchase product. Founded by beauty industry experts, is trusted by consumers to carry only authentic, high-quality branded merchandise with a money back guarantee. carries a complete line of premium and popular brands at the most competitive prices. Visit for more information.



Jordan Blum, 310-966-6780

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