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SMP » Press Releases Launches Interactive Publishing Platform For Travel Industry And Social Media Site For Travelers

John Angelo ( - 26 January 2010

Leading International Tourism Company Signs On, Will Deploy Yondr in 13 Countries

Washington, DC – Travel enthusiasts around the world now have a new way to capture and share their travel experiences with the launch of the innovative, free service, Yondr ( Available today, Yondr is a unique social media site for travelers and a powerful interactive publishing platform for the travel industry. The service launches with global partner Solimar International, and provides travelers a unique opportunity to create and share rich, real-time travel experiences online and on-the-go.

Groundbreaking Social Media Tools for Travelers

Yondr provides users with a rich and simple user experience that takes them beyond blogging and twittering, to create, share and relive their travel experiences using unique social media applications.  The ability to share travel experiences through geo-tagged photos and videos, multi-media interactive trip journals, interactive maps, and micro-blogging via mobile phones fully harnesses the power of social media and user-generated content for travel.

Powerful Interactive Publishing Platform for Travel Industry

Yondr’s applications and publishing platform offer destination-marketing organizations, the travel industry and hospitality providers a compelling means to reach, engage and connect with travelers in new ways that drive their business.

Leading global sustainable tourism expert Solimar International will introduce Yondr in the 13 countries it actively serves throughout Africa, Asia, and South and Central America. “Travel is the ultimate industry to harness the power of online communities, and Yondr is the most comprehensive collection of travel-oriented social networking tools that we’ve ever seen,” said Chris Seek, President of Solimar International. “Yondr’s ability to go beyond 140 characters and offer ‘living, breathing’ interactive geo-tagged multimedia will significantly influence consumer decision-making and infuse new life into the travel industry. We’re eager to integrate Yondr into our international travel promotion campaigns.”

The Influence of User-Generated Content in Travel

According to industry analyst Compete Inc., user-generated content (UGC) will continue to influence travel planning, with two-thirds of consumers stating that UGC impacts their travel purchases. According to the study, 56% view UGC as credible, and more than 61% of Internet users say they trust and prefer consumer-generated media.

“Consumer behavior is rapidly changing with the proliferation of online communities, and to date, the travel industry has not effectively leveraged or monetized this growing global trend,” said Sanjay Khurana, Yondr Co-founder and CEO. “With Yondr we aim to build a community of like-minded individuals that can share and relive their travel experiences in unique ways, while powering travel organizations with robust Web and mobile tools that more deeply engage their customers.”

The Yondr team is currently in active discussions with multiple global and domestic tourism boards, destination marketing organizations, and media companies that are interested in its unique publishing platform and social media capabilities.


About and Hornbill Media, Inc.
Headquartered in Washington DC, Hornbill Media, Inc. is a privately held company that develops innovative media services for the Web and mobile devices. The Hornbill Media founders, executive team, and advisors bring a deep knowledge of Internet, mobile, media, and high tech, having worked together in technology start-ups and Fortune 100 organizations. Inspired by a common passion for travel, photography and new media, Hornbill’s first service is Yondr, an online travel social community and publishing platform for the travel industry which enables users to create and share travel content in innovate ways.  For more information, visit or

Jennifer Abelson
Abelson Group


John Angelo
Abelson Group
+1 623-792-8239