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iFollo.com Partners with Shovio.com to Launch First Fully-Interactive Entertainment Talk Show

iFollo, LLC (Business Wire) - 11 January 2010

iFollo.com Partners with Shovio.com to Launch First Fully-Interactive Entertainment Talk Show

iFollo TV to Feature Fan Experiences, Celebrity Guests, Entertainment News Through Two-Way Broadcasting Network

iFollo logoPARK CITY, Utah--(BUSINESS WIRE)--iFollo.com, a fan-driven online community where real fans can share personal encounters with real celebrities, today launched iFollo TV as part of a strategic partnership with Shovio.com, the first two-way video broadcasting network. iFollo Vice President of Entertainment Business Development and former E! Entertainment Television host, Michael Essany, will host the weekly iFollo TV broadcast featuring celebrity guests, iFollo fans and the latest celebrity and entertainment news.

“With Shovio, we’re not talking about a local presence or even that of a national network. This is the emergence of a global network that is instantly scalable to millions of participants worldwide – picture NBC without the limitations of a traditional network. This is literally the democratization of television.”

Shovio is a revolutionary two-way broadcasting network that combines the look of TV and the spontaneity of radio with the interactivity of the Internet. Through Shovio’s innovative, proprietary technology, viewers will participate in live iFollo TV broadcasts through real-time audio and video interaction with Essany, celebrity guests and fellow fans.

"As Rupert Murdoch put it, ‘technology is shifting the power away from the editors, the publishers, the establishment, the media elite’ and placing that power in the hands of everyday people,” said Colin House, CEO of iFollo. “Combine the real stories real people share of their personal celebrity encounters on iFollo.com with Shovio’s robust, interactive platform and the result will revolutionize the way fans interact with their favorite celebrities and elevate citizen journalism to a new level. This partnership is the fulfillment of Murdoch's visionary statement."

Shovio’s offering includes both professional Shovio broadcasts from seasoned radio and entertainment hosts as well as ShoCasts from budding talent. iFollo TV and Essany bring a wealth of entertainment background and expertise to Shovio’s current line-up of professional hosts with years of on-air experience.

“iFollo TV is the perfect marriage between iFollo’s unique offering and Shovio’s breakthrough broadcasting web technology,” said Shovio founder Leslie Gold. “With Shovio, we’re not talking about a local presence or even that of a national network. This is the emergence of a global network that is instantly scalable to millions of participants worldwide – picture NBC without the limitations of a traditional network. This is literally the democratization of television.”

With iFollo TV, the real stories from iFollo.com of real individuals’ personal experiences with celebrities take form in an interactive dialogue among viewer, host and guest. As celebrities make news and capture national attention, Essany will share corresponding content from iFollo.com users and real-time input from iFollo TV viewers to shape a more complete, dynamic profile of the celebrities making headlines.

In addition to celebrity guests and entertainment news, iFollo TV and Essany will also feature interviews with individuals from all walks of life.

“iFollo TV is meant to be a talk show with a twist, highlighting not only the latest celebrity happenings, but also ordinary people with extraordinary stories to share,” said Essany. “Thanks to Shovio’s interactive format, iFollo TV can be something truly original that resonates with our viewers because it’s built on their input. This isn’t our show, it’s their show.”

iFollo TV launches Friday, January 15 at 9 p.m. EST when Essany welcomes celebrity guest Justin Roberts, World Wrestling Entertainment ring announcer who appears each week on WWE’s Monday Night Raw. Sports entertainment fans can tune into iFollo TV on Shovio.com for this exclusive interview.

To share celebrity encounters, participate live with iFollo TV or for more information, visit www.iFollo.com and www.Shovio.com.

About iFollo

iFollo, LLC, is an interactive, online, fan-based community that enables people to share personal celebrity experiences, photos and video. Ratings and user-generated content ensure that iFollo remains grounded in its roots of Real Stories. Real People. Real Celebrities. Responsible celebrities embrace iFollo’s unique content with less gossip, fewer scandals and less hype. iFollo is headquartered in Park City, Utah. For more information, please visit www.iFollo.com

About Shovio

Founded in 2009 and based in New York City, Shovio is a digital broadcasting network that created the first proprietary technology to enable live, interactive broadcasting with two-way video and audio interaction between host, interviewee and viewer. Shovio broadcasters can instantaneously integrate separate videos, images and graphics content in PIP format. The platform is supported with robust social networking features that maximize interactivity of the medium and connection with the audience.

Contacts

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Coltrin & Associates, for iFollo
Neal Chamberlain, 212-221-1616
neal_chamberlain@coltrin.com

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