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Biz360 Appoints New Marketing Executive to Further Expand Social Media Measurement and Engagement Platform

Biz360 (Business Wire) - 04 March 2010

Biz360 Appoints New Marketing Executive to Further Expand Social Media Measurement and Engagement Platform

Ryan Kuder, Former eBay and Yahoo Marketer and Startup Owner/Advisor Brings Diverse Experience to Accelerate Business

Biz360.com logoREDWOOD CITY, Calif.--(BUSINESS WIRE)--Biz360® Inc., the leading provider of media and market intelligence solutions, announced that Ryan Kuder has joined the Biz360 executive team as vice president of marketing, reporting to Brad Brodigan, Biz360’s chief executive officer. Kuder will focus on building the Biz360 brand, driving awareness of Biz360 products and services, and helping the company expand into the small and medium size business (SMB) market. He will also be responsible for product marketing as the company unfolds a single platform to measure both traditional and social media.

“This shared peer-to-peer communication has caused a fundamental shift in the way that marketers work”

“Ryan offers Biz360 the ideal balance of experience as we grow to the next level – from his work with big online brands like Yahoo! and eBay to his success in social media and product management. He has also been a small business owner and consultant for small startup businesses, so he understands the needs of both our small- and medium-sized clients as well as the enterprise ones,” said Brodigan. The company expanded the enterprise edition of its social media platform to be available to small and medium businesses late last year.

“We are also celebrating our 10-year anniversary and we’ll be evolving to a single platform for all of our products, including traditional print and online media, online product reviews for sku level support and social media. I look forward to working with Ryan as we continue to expand our products and enter new markets,” he continued.

Kuder is an avid participant in social media himself: he has blogged on social media and marketing, managed a local community online network, and was among the first Yahoo team members to get others using Twitter back when it first started. “This shared peer-to-peer communication has caused a fundamental shift in the way that marketers work," he said. “Today, marketers can't count on bringing their audience to them, marketers have to go to where their audience already is and offer real value within that context. The market need for tools like Biz360's solutions has grown so quickly – companies and marketers have real pain points around leveraging and engaging in social media.”

“I am joining Biz360 at the perfect time. They have assembled a top-notch team and with their experience in the space, there is an opportunity to make a real difference for these companies and the way they interact with their customers. I'm excited to leverage my experience in big company marketing and my recent work with startups to help infuse some new thinking in terms of social technology and its impact on marketing.”

About Biz360

The leader in social media intelligence, Biz360 provides the most comprehensive social media monitoring solution, from easy-to-use self-service to full-service capabilities, a global reach far beyond others, and the combination of traditional media analysis with today's fast-moving social media landscape. Using advanced data analytics, we aggregate and analyze vast amounts of news and social media data to yield ongoing, relevant metrics, which enable our clients to understand and engage their target audiences more effectively, respond to competitive threats, evaluate trends and improve the return on their marketing investments. Biz360's clients include Aetna, AstraZeneca and CA. Biz360 can be reached at 866.424.9360, www.biz360.com or http://twitter.com/biz360. And businesses of any size can immediately experience the power of social media monitoring by visiting http://ci.biz360.com for a free trial.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6202424&lang=en

Contacts

Biz360

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Tamairah Boleyn, 503-292-5807
Tam.boleyn@biz360.com

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