Brightkite Users Engage with Local Promotions
More Than 100 Campaigns for Brands Including Gap, Ben &
Jerry?s and
Time Warner Cable See Click-through Rates Over 2 Percent
BURLINGAME, Calif.--(BUSINESS
WIRE)--Brightkite,
the Social Discovery Network, is finding its users respond well to
local
promotions, with many campaigns seeing response rates of more than
two
percent with the best campaigns achieving five to 10 percent
response
rates. So far in 2010, Brightkite users have benefited from a
range of
incentives offered by brands including free and discounted:
?Everyone likes a good deal, and its great to see
Brightkite users
benefiting from the great offers brands are giving to our users?
? Drinks
? Meals, appetizers and desserts
? Healthcare and beauty appointments
? Hotel rooms
? Movie and theatre tickets
? Dry cleaning
? Car rentals
Brands of all sizes ? from neighborhood bars, restaurants, stores
and
services to national retailers like Gap ? have used the Brightkite
service to make consumers aware of local events. For instance, Gap
offered local customers a mobile coupon for 15 percent off
in-store
purchases at new store locations.
Ben & Jerry?s is offering Brightkite users close to their
retail
locations offers such as $1 ice cream Bars, $2 pints and $3
quarts.
Brightkite users visiting Las Vegas receive discounted hotel rooms
from
Trump International Hotel and 50 percent off tickets to Cirque du
Soleil
shows. Time Warner Cable is offering users increased speeds for
broadband Internet connections to promote their new service in
areas as
it is rolled out. In San Francisco, users get $2 off cocktails at
Bliss
Bar, a free glass of wine at Mezes and $2 off burritos at El Toro.
?Everyone likes a good deal, and its great to see Brightkite users
benefiting from the great offers brands are giving to our users,?
said
Brightkite founder and CEO Jonathon Linner. ?It?s really exciting
to see
businesses waking up to the new possibilities with local
advertising. We
are seeing a notable increase in inbound inquiries ? both from
large
national retailers like Gap to local businesses who want to
promote a
single location.?
The majority of Brightkite?s advertisers are local brands that
care only
about talking to customers in their neighborhood. For these
companies,
Brightkite constructs a geo-fence around the location and only
target
users checking in within the desired area. Local merchants can set
up
their campaign at http://brightkite.com/pages/bk_ad_local_promos.html.
To date, all the local advertising campaigns have been run in the
US,
but Brightkite is looking for partners to help bring the same
service to
other markets where it has a significant number of users such as
Japan,
Europe, Canada and Australia.
For more information about Brightkite?s ultra-targeted advertising
solution, please visit www.ultratargeted.com.
About Brightkite
Things are happening, right here, right now. Use Brightkite to
meet
people around you, keep up with your friends, explore and discover
new
places. Brightkite is the real time social discovery network. More
than
2 million people use Brightkite?s free service every month, which
is
available to anyone, anywhere, worldwide. All you need is a mobile
phone
or Web browser to bring your friends together in the real world,
wherever you may be.
The award-winning company is headquartered in Burlingame,
California. To
learn more about using your phone as a social discovery tool,
visit us
at www.brightkite.com.
Media:
fama PR
Keri Bertolino, 617-758-4148
brightkite@famapr.com`
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