Companies Will be Able to Reach Almost 1
Billion Customers via Smartphone Applications by 2013
BERLIN, Germany/PRNewswire/ ---- Worldwide Smartphone Application Download Market Will Reach
US$15.65 Billion by 2013, Representing a Significant Revenue Opportunity
for
Companies
The worldwide number of consumers using smartphone applications
will grow
from 102 Million (2009) to 974 Million in 2013, according to
research2guidance. The new report focuses on the corporate perspective
of app
publishing for smartphone devices. Currently, only 10% of Fortune 2000
companies are targeting their customers with a smartphone application.
"Despite the hype around the iPhone and other cutting-edge
devices,
corporations are only just beginning to realize that smartphone
applications
offer a direct channel to their customers," explains Ralf-Gordon Jahns,
Research Director at research2guidance.
Virtually all of the "first mover" companies selected the Apple
App Store
as the publishing platform for their first application. In 2010 with the
increased number of application stores available, any app publisher will
have
to carefully select where to promote their applications. "Our App Store
Ranking shows that there are other app stores besides the Apple App
Store
that offer good publishing opportunities in 2010," explained Ralf-Gordon
Jahns. "Especially independent stores like Handango or Mobihand scored
high
in our rankings".
The vast majority of corporate early adopters have published
applications
to give access to their core products or for promotional purposes (91%).
Only
a minor share (9%) use applications as a stand-alone product. With the
market
for app downloads poised to grow from US$1.94 billion in 2009 to
US$15.65
billion in 2013, companies will begin to focus more on application
business
models which offer additional revenue opportunities.
"To succeed in the dynamic app market, corporate publishers must
leverage
their internal assets to be able to effectively compete against the mass
of
specialized developers" Jahns concludes. "These include existing
marketing
channels, service platforms and infrastructure that give them a key
advantage
over mobile specialists."
Additional information is available in the research2guidance
report,
"Global Smartphone Application Report 2010." More information is
available on
the research2guidance website at http://www.research2guidance.com/shop/.
About research2guidance:
research2guidance (http://www.research2guidance.com/) is a
Berlin-based
research organization specialized on the mobile industry. The company's
service offerings include comprehensive market studies, as well as
bespoke
research and consultancy.
Contact:
Robert Kuersten
research2guidance
+49-30-609-893-366
robert.kuersten@research2guidance.com
Source: research2guidance
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