New Product Launch Specialists Ready to Comment on New Apple
iPad
Launch
BOSTON--(BUSINESS WIRE)--The
iPad launch is expected to be one of the most heralded new product
launches of 2010. How do Steve Jobs and Apple consistently achieve
new
product launch success with every product? From the Most Memorable
New
Product Launch of all time in 1984, Apple is able to consistently
generate consumer excitement and media frenzy around their new
product
launches.
Joan
Schneider and Julie
Hall, co-authors of the just released The
NEW Launch Plan: 152 Tips, Tactics and Trends from
the
Most Memorable New Products, are available to discuss the
strategies that make the Apple iPad Launch so successful and what
marketers can learn from these tried and true tactics that can be
applied to their own new product launches.
Specific topics include Apple?s use of consumer and technology
media
during each phase prior to launch, activating influencers and
brand
enthusiasts, as well as the following:
-
What are the five lessons other marketers can learn from Apple?s
mystery and mastery of new product launch?
-
Why the iPad is, in fact, a revolutionary new product?
-
What key axioms from The
NEW Launch Plan does Apple always employ in their new
product
launches?
-
Why could more than half of all consumers not remember the iPad
launch
in the fall of 2010 when polled for the 9th Annual Most
Memorable New Product Launch Survey this fall?
-
Why will the iPad most likely still be rated the #1 Most
Memorable New
Product Launch of 2010?
About Joan Schneider
Since 2001, Joan has sought to clarify the constantly changing
landscape
of new product launch. Joan?s second and newest book, The
NEW Launch Plan: 152 Tips, Tactics and Trends from
the
Most Memorable New Products is based on eight years
of
research from the annual Schneider
Associates Most Memorable New Product Launch survey, 30 years
of
marketing experience and interviews with a wide variety of
marketing
experts who have launched thousands of successful new products.
Joan is president and creative director of Schneider Associates, a
full-service marketing communications agency. The firm specializes
in Launch
Public Relations®, a proprietary method of launching and
sustaining
products, services, companies and communities.
As a recognized thought leader on launch, Joan has been quoted on
the
topic in USA Today, the New York Times, The Wall Street
Journal and has published dozens of bylined articles in trade
journals.
About Julie Hall
Julie Hall is the EVP/Partner of the Consumer Group at Schneider
Associates. Julie?s expertise includes new product launch for
global
brands such as McDonalds, Baskin-Robbins, Hasbro, Dunkin' Donuts,
Perrier Group, General Mills, Crayola, Silly Putty, The Gillette
Company, Coca Cola, Subway, Stride Rite and Colgate Palmolive.
Julie is
co-author of The
NEW Launch Plan.
For more information on Schneider Associates, visit: www.schneiderpr.com
For more information on Launch Public Relations®, visit: www.launchpr.com
Follow us on Twitter: @LaunchPR
and @MMNPL
and @SchneiderPR
Read our Blogs: The
New Launch Plan Blog ? www.mmnpl.com
? www.launchpr.typepad.com
Schneider Associates
Tom Ryan, 617-536-3300
Marketing
Associate
tryan@schneiderpr.comRead more