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Social Marketing Goes Multiplatform

Awareness, Inc. (MarketWire) - 22 March 2010

Social Marketing Goes Multiplatform

New Awareness eBook Unveils Early Survey Results Along With Exclusive Interviews With Coca-Cola, Ford Motor Company, Cisco Systems, Dell Computer and Sodexo

Awareness social marketing softwareBURLINGTON, MA--(Marketwire) -  Awareness, Inc., the leading provider of on-demand social marketing software, today announced the availability of "Social Marketing Goes Multiplatform," a new eBook based on early-stage results of a multi-client research study undertaken by Paul Gillin Communications earlier this year. Based on results of an online survey and in-depth interviews with marketers, this eBook documents the extent to which businesses of all sizes are adopting multiplatform social media strategies.

The first stage of the research, which is continuing throughout the first half of 2010, includes results of an online survey which offered an interesting glimpse into the perceptions of early adopters and their thoughts on the following:

  • Social media adoption rates by year
  • Favored platforms (e.g., blogs, social networks and online video)
  • Social media platform effectiveness versus expectations
  • ROI and metrics
  • Social media spending plans over the next 12 months

The second stage of the report provides the results of several in-depth discussions with marketers who have experience with multiplatform strategies. Marketers from a mix of companies, including Coca-Cola, Ford Motor Company, Cisco Systems, Dell and Sodexo, all discuss the value each business achieved from individual platforms, the metrics they each used to judge success and the insights businesses have learned from their early experiences.

Register For Your Own eBook


For a complete summary of the survey results and best practices on how you can successfully transform your social marketing strategy, download the "Social Marketing Goes Multiplatform" eBook here.

Learn More LIVE!
These findings and a more in-depth overview of the "Social Marketing Goes Multiplatform" eBook will be presented by Paul Gillin during a live #AwarenessInc webinar Thursday, April 1, 2010 at 2:00pm EDT. Click here to register.

About Awareness
Awareness builds on demand social marketing software for serious marketers who leverage multiple social channels to engage with their customers, build their brand, and increase revenues. The Awareness Social Marketing Hub is built upon Awareness' expertise deploying more than 200 communities and social media projects for some of the world's biggest brands including USA TODAY, McDonald's,, Sony, JetBlue, Kodak,, Fairmont Hotels & Resorts and AIRMiles.

About The Awareness Social Marketing Hub
The Awareness Social Marketing Hub, currently in beta, is built to address the challenges marketers face managing multiple social channels. The Social Marketing Hub is the first enterprise-grade application for serious marketers who want to plan, implement and measure meaningful social media strategies across the organization.

  • To request a demo of The Social Marketing Hub click here
  • For more information about The Social Marketing Hub click here