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As Apple Counts Down to iPad Release, Will Consumers Line Up to Buy – A New Study from Infogroup’s ORC Gages Consumer Interest

Infogroup (Business Wire) - 01 April 2010

As Apple Counts Down to iPad Release, Will Consumers Line Up to Buy – A New Study from Infogroup’s ORC Gages Consumer Interest in iPad Purchase

InfoGroup logoOMAHA, Neb.--(BUSINESS WIRE)--According to a new poll conducted by ORC, an Infogroup Company (NASDAQ: IUSA), the vast majority of US consumers (71%) are familiar with Apple’s iPad tablet computer. Six percent plan on buying one within a year, equating to a sale of about seven million units, and one percent said they will purchase one as soon as it becomes available, which would translate to a sale of approximately one million units. The iPad is slated to hit shelves on Saturday, April 3rd.

“It wasn’t that long ago when the Blackberry smartphone was only used by executives and road warriors. Adoption of the iPad will likely increase when consumers begin to grasp the extent to which the new technology will integrate with and enhance the way they work and play.”

The findings in ORC’s survey correspond closely with market analyst predictions that five million iPads will be sold in 2010. Based on the results of ORC’s research, it is clear that a significant number of tech-hungry consumers are interested in an iPad in the short-term, but what does this mean for the long-term success of the product?

“Adoption of new technologies is often a slow and gradual process,” said Kevin Wood, Vice President and Senior Analyst with ORC’s technology practice. “It wasn’t that long ago when the Blackberry smartphone was only used by executives and road warriors. Adoption of the iPad will likely increase when consumers begin to grasp the extent to which the new technology will integrate with and enhance the way they work and play.”

The study also examined the types of technology an eventual iPad purchase would replace. Four in ten respondents (39%) said they would not replace anything, indicating an augmentation of their existing technology with the iPad; however, 35% cited that an iPad could eventually replace a laptop or desktop computer running Windows.

“Just as the iPhone aided Apple in winning new Macintosh users, the initial data surrounding the release of the iPad suggests that the introduction of a fresh technology will once again create a new equilibrium in Apple vs. Windows users,” Wood said. “When it comes to capturing the hearts and minds of prospective customers, the creation of innovative and exciting personal computing options may prove more successful in the long run than improvements to features and functionality.”

About ORC

ORC, an Infogroup company, is a leading global market research firm with offices across the U.S., Europe and Asia Pacific region. ORC offers the unique ability to integrate primary and secondary research, competitive intelligence and expert insight to address the business challenges of its clients worldwide. The company has been a partner of CNN on the CNN/Opinion Research Corporation poll since 2006. To learn more about ORC, visit www.opinionresearch.com.

About Infogroup

Infogroup (NASDAQ: IUSA) is the leading provider of data and interactive resources that enables targeted sales, effective marketing and insightful research solutions. Our information powers innovative tools and insight for businesses to efficiently reach current and future customers through multiple channels, including the world’s most dominant and powerful Internet search engines and GPS navigation systems. Infogroup’s headquarters are located at 5711 South 86th Circle, Omaha, NE 68127. For more information, call (402) 593-4500 or visit www.infogroup.com.

Statements in this announcement other than historical data and information constitute forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, but are not limited to, recent changes in senior management, the successful integration of recent and future acquisitions, fluctuations in operating results, failure to successfully carry out our Internet strategy or to grow our Internet revenue, effects of leverage, changes in technology and increased competition. More information about potential factors that could affect the company’s business and financial results is included in the company’s filings with the Securities and Exchange Commission.

Contacts

Infogroup Contact:

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Kelly Loontjer, 402-596-7574
Director External Communications
E-mail: kelly.loontjer@infogroup.com
or
ORC Contact:
Carolyn Werbler, 609-452-5258
Director of Marketing
E-mail: carolyn.werbler@opinionresearch.com


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