Foster Grant Sunglasses Kicks Off Summer with Facebook Contest
Eyewear company uses innovative QR Code to promote at retail
locations
SMITHFIELD, R.I.--(BUSINESS
WIRE)--Sunlight, camera, action! FGX International (NASDAQ: FGXI), a
leading
eyewear designer and marketer, announced today the launch of its Isn?t
That You Behind Those Foster Grant Videos? contest on
Facebook,
the company?s first contest on the social networking site. Foster
Grant
is encouraging fans to showcase their film talents for a chance to
win a
five-day, four-night trip for two to New York City or Los Angeles,
a
prize package that includes a wardrobe of Foster Grant sunglasses ?
one
for each day of the trip.
?The Isn?t That You Behind Those Foster Grant Videos?
contest
builds upon our rich, pop-culture heritage of ?stardom.? Foster
Grant
has featured Hollywood stars such as Raquel Welch, Vanessa
Redgrave, Mia
Farrow and others. Now we?re looking for the next generation of
stars
behind the brand?
As an innovative tool to promote the contest, Foster Grant is
using a QR
Code on marketing materials displayed in-store at select retailers
where
Foster Grant sunglasses are sold. A two-dimensional bar code, the
QR
Code stores the Facebook contest URL. Consumers with a smart
phone,
equipped with the proper application, can scan the image of the QR
Code,
launching the phone?s web browser that takes them directly to
Foster
Grant?s contest page on Facebook.
?The Isn?t That You Behind Those Foster Grant Videos? contest
builds upon our rich, pop-culture heritage of ?stardom.? Foster
Grant
has featured Hollywood stars such as Raquel Welch, Vanessa
Redgrave, Mia
Farrow and others. Now we?re looking for the next generation of
stars
behind the brand,? said Richard Kornhauser, FGXI Executive Vice
President and Chief Marketing Officer. ?We?re excited to engage
with our
customers in social media and tap into mobile consumers with the
QR
Code. We?re anxious to see the entries and the creativity behind
the
videos.?
The Facebook contest is a fresh twist on Foster Grant?s well-known
?Who?s That Behind Those Foster Grants?? tagline, currently being
featured in the company?s national television commercials starring
Hollywood icon Raquel Welch.
Foster Grant Facebook fans will choose 10 finalists by voting
online at www.facebook.com/FosterGrant.
A panel from FGX International will choose the grand prize winner,
who
will receive a prize package that includes a vacation for two to
New
York City or Los Angeles, airfare, accommodations for a five days
and
four nights, $500 spending allowance (for the winner) and a
wardrobe of
Foster Grant sunglasses ? one for each day of the trip. Five
second
place winners will each receive a Flip Video UltraHD 120 camera
(approximate retail value: $250 each). The first 50 video
submission
entrants will each receive a complimentary pair of Foster Grant
sunglasses.
The contest can be found here: www.facebook.com/FosterGrant.
An example of an entry video can be found here: http://tinyurl.com/2vumrj5.
Entries must be uploaded by August 31. Online voting for winners
will
run through August 31, and the winners will be publicly announced
in
September 2010. For more information on the Isn?t That You
Behind
Those Foster Grant Videos? contest, please visit: www.facebook.com/FosterGrant.
About FGX International
FGX International is a leading designer and marketer of
non-prescription
reading glasses and sunglasses with a portfolio of established,
highly
recognized eyewear brands including Foster Grant®, Magnivision®,
Angel ? , Gargoyles®, Anarchy®,
Corinne
McCormack®, SolarShield® and PolarEyes®. FGXI also holds
licenses
for brands such as Ironman, Levi Strauss, Body Glove and C9 by
Champion.
Based in Smithfield, Rhode Island, FGXI has approximately 350 full
time
employees. Additional offices are located in New York City, San
Luis
Obispo, CA; Toronto; Stoke-on-Trent, England; Mexico City; and
Shenzhen,
China.
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FGX International
Sal Siano, 401-719-2160
ssiano@fgxi.comor
Shawna
Hassett, 401-278-4410
shassett@duffyshanley.comor
Emily
Hollenbeck, 401-278-4432
ehollenbeck@duffyshanley.comRead more