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Grandparents.com Appoints Jeffrey Mahl as President

Grandparents.com (Businesswire) - 17 May 2010

Grandparents.com Appoints Jeffrey Mahl as President

Company to offer exclusive advertising rights to national sponsors

Grandparents.com logoNEW YORK--(BUSINESS WIRE)--Grandparents.com, the premier site for Grandparents on the Internet, announced today that veteran Internet sales executive Jeffrey Mahl has joined the Company as President. Mr. Mahl will be based in the Company’s New York office and will focus on developing E-Commerce applications with strategic national advertisers to whom the Company will grant exclusive rights to offer their products and services to Grandparents.com’s 800,000 monthly unique visitors, and over 400,000 subscribers. The Company plans to expand visitation to 2 million unique monthly visitors and 1 million subscribers within 18 months.

“We are counting on Jeffrey to help us expand our new business in the same way he did as Senior Vice President of Advertising Sales at ESPN Cable Networks and Internet Ventures, where he helped grow annual revenues from $200 million to over $1 billion in just four years.”

Steve Leber, Chairman, said, “We are happy to have Jeffrey join our team and believe we will benefit from his two decades of extensive experience in developing highly successful Internet sales strategies for a variety of consumer-based sites.”

CEO Joseph Bernstein added, “We are counting on Jeffrey to help us expand our new business in the same way he did as Senior Vice President of Advertising Sales at ESPN Cable Networks and Internet Ventures, where he helped grow annual revenues from $200 million to over $1 billion in just four years.”

Prior to joining Grandparents.com, Mr. Mahl was Senior Vice President of Online and Mobile Advertising at National Cinemedia and President of Media Directions, L.L.C. He also served as Executive Vice President, Ad Sales, with Mail.com Media Corporation and held senior management positions at AskJeeves, Gemstar-TV Guide, and OCC Sports. At Gemstar-TV Guide, he served as President of the Media Sales Group and at AskJeeves as Executive Vice President, bringing over 100 new clients to the site. Mr. Mahl holds a Bachelor of Arts degree in Economics from Northeastern University in Boston.

About Grandparents.com

Grandparents.com is the “happy site” for today's new generation of active, involved Grandparents, to foster connections with their grandchildren and their adult children. It is one of the largest sites with a targeted 50+ audience and offers content tailored to develop relationships between child and grandparent by providing activities, travel ideas, compelling lifestyle features, expert advice, gift ideas, and more. www.grandparents.com. Leber-Bernstein Group, LLC, a joint venture of legendary rock manager Steve Leber and NY real estate developer Joseph Bernstein, acquired the web site on May 4, 2010.

Contacts

Grandparents.com

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Tel: 646-839-8800
press@grandparents.com


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