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ezStorage Uses Social Media and Apple iPad to Promote College Sweepstakes

ezStorage (Businesswire) - 13 May 2010

ezStorage Uses Social Media and Apple iPad to Promote College Sweepstakes

-- Inaugural Campaign Targeting Students Sees Early Success --

ezStorage logoCOLUMBIA, Md.--(BUSINESS WIRE)--ezStorage Corporation (ezStorage.com) announced today the launch of its 2010 College Store Your Stuff & Win Sweepstakes, targeting college students and staff. The social media based promotion harnesses the viral-marketing power of Facebook, Twitter and text messaging. The grand prize is an Apple iPad for one lucky entrant and ten lucky entrants will win a HD Flip Video Camera.

“We have always offered college specials, but this year we decided it was time for something fun, and more in tune with the college customer market than the usual print advertising”

The sweepstakes runs from 4/15/10 to 6/30/10 and is currently promoted on the company's website, on in-store fliers, and on social media sites. The program also has a 'Text Your Vote' feature that will help determine the grand prize winner. Students and staff with valid college identification who rent a storage unit each receive a 2GB USB Flash Drive (while supplies last), and are eligible to enter the Store Your Stuff & Win Sweepstakes. Entries can be submitted through Facebook or on-site at any of ezStorage's 45 locations. More details on the sweepstakes can be found at www.ezStorage.com/college.

The foray into social media is a first for the company, and although just introduced in late April 2010, it is already paying off. College rentals are up significantly over the same time last year. ezStorage President Todd Manganaro is optimistic. "We have always offered college specials, but this year we decided it was time for something fun, and more in tune with the college customer market than the usual print advertising," said Manganaro. "For this audience, social media is the perfect fit. We look forward to how it will broaden our college customer base."

About ezStorage

ezStorage Corporation, headquartered in Columbia, Maryland, is one of the nation's leading self storage operators with over 41,000 units throughout Maryland, Virginia and Washington DC. Since 1987, ezStorage's attention to architectural detail, cleanliness, safety and customer service has earned them an unmatched reputation in the industry and among consumers. Visit ezStorage.com for locations and details.

Tweet This: ezStorage Promotes College Special through Social Media - ezStorage.com (press release) http://tinyurl.com/ezsweeps

Contacts

Press Contacts:

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ezStorage Corporation
Todd Manganaro
President
443-539-3000
store@ezstorage.com
or
Brave New Markets
Kris McCurry
Chief Results Strategy Officer
410-902-0801, ext. 307
kmccurry@bravenewmarkets.com


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