David Beckham Signs with Yahoo! as Global Football Ambassador
Worldwide icon brings fans closer to World?s most popular
sport
with exclusive content only on Yahoo!
SUNNYVALE, Calif.--(BUSINESS
WIRE)--This summer, Yahoo!?s (NASDAQ:YHOO) more than 600 million
global users
will have even more reason to visit (sports.yahoo.com/soccer/world-cup/)
as global football star David Beckham will be featured exclusively
as
part of the company?s unrivalled sports coverage.
?David?s experience
in three consecutive World Cup championships combined with his
club
experience in both Europe and the US gives him a unique
perspective on
football and the World Cup and we are happy to broadcast his
message to
our nearly 600 million users.?
This partnership brings together the world?s largest online media
company and the world?s most iconic sports star to offer exclusive
content only found on Yahoo! for Yahoo!?s coverage of the World
Cup and
the 2010/11 football season.
?Yahoo! has a true relationship with fans and is an online leader
in
sports content across the globe,? said David Beckham. ?Yahoo! will
allow
me to interact one on one with as many football fans as possible
talking
about the game I love.?
Beckham will also be featured in the second phase of Yahoo!?s
global
integrated marketing campaign throughout the duration of the World
Cup
in select markets. The campaign focuses on showcasing specific
products,
services, and experiences that users can find only on Yahoo!. The
goal
of the campaign is to drive more people to search, use and talk
about
Yahoo! through exciting and experiential demonstrations of our
unique
ability to bring my world and the world together.
Yahoo! is an increasingly open and social platform, with users
coming to
Yahoo! to discover, share and chat with friends about the things
that
matter to them most. For Yahoo!?s campaign for its World Cup
coverage,
fans will discover exclusive content from Beckham in addition to
its
already robust offering of microsites, compelling mobile
experiences,
fantasy games and search tools for more than 20 countries. Three
main
components to the partnership between Yahoo! and David Beckham
include:
-
David Beckham channel within Yahoo! Sport?s coverage of the
World Cup,
where Beckham will share his thoughts and his experience on
playing
and scoring in three consecutive tournaments (g.sports.yahoo.com/soccer/world-cup/blog/davidbeckham).
-
In anticipation for the 2010/11 football season, football fans
will
have the opportunity to directly connect to David Beckham and
ask him
questions through various Yahoo! channels, including Yahoo!
Answers,
Y!Mail and Y!Messenger.
-
Beckham?s participation in the Yahoo! marketing campaign
throughout
the summer of sport.
?Yahoo! is all about providing users with content that engages and
excites them around their passions, and who other than a global
personality like David Beckham to deliver just that for football
fans,?
said Elisa Steele, Yahoo!?s Chief Marketing Officer. ?David?s
experience
in three consecutive World Cup championships combined with his
club
experience in both Europe and the US gives him a unique
perspective on
football and the World Cup and we are happy to broadcast his
message to
our nearly 600 million users.?
About Yahoo!
Yahoo! attracts hundreds of millions of users every month through
its
innovative technology and engaging content and services, making it
one
of the most visited Internet destinations and a world-class online
media
company. Yahoo!'s vision is to be the center of people's online
lives by
delivering personally relevant, meaningful Internet experiences.
Yahoo!
is headquartered in Sunnyvale, California. For more information,
visit pressroom.yahoo.com
or the company's blog, Yodel Anecdotal (yodel.yahoo.com)
Yahoo! is the trademark and/or registered trademark of Yahoo! Inc.
FIFA and related marks and logos are the trademarks and service
marks of
the Fédération Internationale de Football Association. This site
is
neither endorsed by nor affiliated with the Fédération
Internationale de
Football Association.
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Yahoo! Sports
Nicol Addison, 310-907-2834
nicol@yahoo-inc.comRead more