CITY OF INDUSTRY, CA--(Marketwire) -  Popular online retailer Newegg.com is proud to announce it has been honored with the coveted "Best Overall Online Store to Buy Tech" Award in Computer Shopper magazine's "Shopper's Choice Awards" 2010 reader survey. In addition to bestowing this top-place recognition on Newegg, Computer Shopper readers also designated Newegg.com as "Best Place to Buy" in five other categories: Best Place to Buy Desktop PCs, Best Place to Buy Laptops, Best Place to Buy PC Components and Upgrades, Best Place to Buy Peripherals, and Best Place to Buy Printers.

Newegg was cited in Shopper's Choice Awards for its many outstanding features, including its "Daily Deals," competitive pricing on high-demand products, extensive product information (high quality images and 360° views, comprehensive specifications, over 1.6 million customer reviews, etc.), as well as the site's ease-of-use, search function simplicity, and speedy delivery.

Bernard Luthi, Newegg vice president of marketing, web management and customer service, noted: "Because they represent the preferences of such a large group of tech-savvy, influential consumers, the Computer Shopper Shoppers' Choice Awards are among the most coveted honors for technology retailers. Newegg's no-nonsense business model places the very highest priority on customer service, competitive prices and fast shipping. Our success among Computer Shopper readers six years in a row underscores the fact that Newegg continues to meet and exceed the expectations of our valued customers. We remain committed to delivering the best possible online shopping experience."

In a published statement Computer Shopper noted: "The site [Newegg.com] has been a well-stocked -- and well-liked -- online outlet for nearly a decade. It faces stiff competition from the likes of TigerDirect and Amazon.com, but for our readers, it remains the dominant go-to source for technology needs online. Indeed, Newegg.com has won the laurels for Best Overall Place to Buy Online for the last six years of this survey, this one included."

About Newegg.com

Newegg Inc. is the second-largest online-only retailer in the United States. It owns and operates Newegg.com (www.newegg.com) which was founded in 2001 and regularly earns industry-leading customer service ratings. The award-winning website has more than 13 million registered users and offers customers a comprehensive selection of the latest high-tech products, detailed product descriptions and images, as well as how-to information and customer reviews. Using the site's online tech community, customers have the opportunity to interact with other computer, gaming and consumer electronics enthusiasts. Newegg Inc. is headquartered in City of Industry, California.

About Computer Shopper
Computer Shopper is the premier source for actionable product reviews, comparison tools, and buying advice that empowers users to make confident purchasing decisions. http://www.computershopper.com

About SX2 Media Labs, LLC
SX2 Media Labs was founded by David Sills and Barry Schwimmer to serve passionate technology enthusiasts. The company has experienced incredible growth since acquiring ComputerShopper.com from CNET Networks and continues to expand into niche media businesses in related fields.