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Web Video Marketing is Key to Success!

Edward Thomas (demodone) - 29 June 2010

Web Video Marketing is Key to Success!

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Demodone.com logoWarminster, UK ---- Demodone.com has undoubtedly seized upon the surge in demand for Web Video Production services in the last year, but where has this demand come from? For years internet gurus have predicted that as the internet gets faster and more efficient, web advertising will overtake traditional promotional methods as the most important means of showcasing a product or service to the consumer. With the introduction of super-fast broadband, mobile 3G and soon 4G services, Web Video is becoming THE hottest way to advertise online in 2010.

Studies by web giants Google and AOL have concluded that this year 75% of respondents claimed to have watched more web video than in previous years, and over half predicted that they will continue to watch more in years to come.

The same study showed that 64% of the sample group take action after seeing a Web Video advert, and of these 44% visit the advertiser?s website, 33% undertake a search online for the showcased product or service, 22% make the trip to an offline store and 21% go on to talk about the advertised product or service with their colleagues, friends or family.

The sample consisted of 2,394 internet users aged between 18 and 54 years old; of which 32% went on to describe a brand with a Web Video advert as ?Creative?, 32% as ?Innovative? and 30% as ?Fun?!

Demodone.com undertook a project with Gadget Support club Gadgethelpline.com, which involved creating a video expressing the huge benefits of joining the technical help service. After the launch the video held visitors on the site for an average of 10% longer. This was consistent across thousands of visits and as an average this is a hugely impressive number.

Demodone.com understands that many globally recognised brands, such as NBC and Disney are all rushing to jump aboard the Web Video Production band-wagon and has seen this pattern reflected in some high profile new additions to its client list such as HTC, T-Mobile and Empire Cinemas.

With the internet constantly evolving, web-technology will undoubtedly be key in the battle for market share long into the foreseeable future. And Demodone.com will undoubtedly continue to remain at the forefront of innovation and cutting-edge invention within the Web Video Production sector!

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