jovoto Marks Entry into North America with More Than 2,000 New
American Members within Month of US Launch
- Collective creative intelligence community expansion buoyed
by
increased US presence, increase in US competitions -
NEW YORK--(BUSINESS WIRE)--jovoto,
an online platform connecting brands with a collective creative
intelligence community, has capped its expansion into North
America by
attracting more than 2,000 new registered American members in the
month
since its launch.
Using ?collective creative intelligence?, its unique approach to crowdsourcing,
jovoto has linked brands such as Starbucks, Unicef and Triple 8
with a
vast community of creatives, providing ideas, design and insight.
Since
early April, jovoto has seen a notable increase in American web
users
who have visited jovoto.com, more than half of which have been new
to
the site, according to web analytics.
These jovoto visitors have come from all over the United States,
led by
New York, California, Massachusetts, Pennsylvania and Washington.
The
company also reported increased usage from Canada (of which 57%
were new
visitors to the site), led by Toronto, Vancouver and Calgary.
In this time, over 2,000 new American members have joined the
existing
10,000-strong jovoto community, offering concepts and feedback on
projects like the Starbucks
Betacup Challenge, in which members helped design a
sustainable
?beta? cup for the coffee titan. Nearly 1,500 versions of 430
ideas were
submitted for the competition, accompanied by over 18,000 combined
comments and ratings. jovoto saw more than 430,000 views of the
ideas
throughout the challenge, whose winners were announced on June 17th.
The jovoto community also recently completed NYC?s Triple
8 ?Design or Die? challenge, creating prototypes for two of
the
action sports vendor?s helmet lines. jovoto community member
Llereni
Medina?s ?Balloon Robot? design was selected from more than 170
submissions by Triple 8?s stable of pros and retailers, and is
moving
into production. Standout contests from Germany and beyond include
the
?Tagline Turnover? contest from global online payment merchant,
PayPal,
and other successful challenges issued by Greenpeace, Mom?s
Healthy
Secrets and UNICEF.
jovoto?s growth coincides with the opening of its New
York City offices, helmed by Peter Ryder, president of
jovoto?s,
Americas operation. Ryder explained: ?We?ve hit the ground running
in
the US, due to the vision of our founder combined with our
experience,
unique value proposition, and the market demand. Creatives, brand
managers, business owners and marketers have instantly recognized
the
opportunity to collaborate, and competitions such as betacup,
sponsored
by household names have further fueled interest. In Europe we have
worked with leading brands for years, and the expertise, proven
value
and sustainability of the jovoto business model is proven.?
Bastian Unterberg, founder and CEO of jovoto
added, ?Collaboration doesn?t have any boundaries and our existing
members have supported their trans-Atlantic counterparts to create
a
truly international community and source of ideas. The opening of
our
New York offices was, of course, a key move in our expansion
strategy to
build truly global collective collaboration, and the increase in
our
membership shows that we are well on our way to achieving our
goals. We
couldn?t be happier with the momentum we?ve seen, and what ideas,
achievements and innovation are yet to come from our growing
community.?
About jovoto
jovoto
is a unique online platform that delivers creative collective
intelligence and builds on the concept of ?crowdsourcing?. It
establishes a sustainable partnership between brands that seek
ideas and
creative idea-driven individuals and communities.
jovoto?s vision is a new form of sourcing and working with
creative
talent to provide brands with great ideas, relevant insight and
visibility, generated through social media. It is the only
platform that
provides a fair and collaborative environment for creatives and
brands
through the just treatment of property and patent rights, and
democratic
allocation of prize money through the promotion of community-based
idea
exchange.
The jovoto community of 10,000 agency-caliber creatives has
delivered
creative results to customers such as AirBerlin, Greenpeace,
PayPal,
Starbucks and UNICEF.
It was established in 2007 at the University of the Arts Berlin by
Bastian Unterberg, and has European headquarters in Berlin and US
headquarters in New York City.
Prompt Communications on behalf of jovoto
Laurie SantaLucia,
617-401-2717
jovoto@prompt-communications.comRead more