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HootSuite Joins the Constant Contact Partner Program as a Co-Marketing Partner

Constant Contact, Inc. (Businesswire) - 28 July 2010

HootSuite Joins the Constant Contact Partner Program as a Co-Marketing Partner

Partnership Increases Reach of Two Industry Leaders; Extends Marketing and Social Media Tools to Meet Broad Customer Needs

Constant Contact logoWALTHAM, Mass. & VANCOUVER, British Columbia--(BUSINESS WIRE)--Constant Contact®, Inc. (Nasdaq: CTCT) today announced that HootSuite® has joined the Constant Contact Partner Program as a Co-Marketing Partner. By partnering with a leader in social media, Constant Contact is again demonstrating its commitment to offer its customers the best social media marketing tools and resources available today whether through acquisition, in-house development, or strategic partnership. As part of the Constant Contact Partner Program, HootSuite will benefit from exposure to Constant Contact’s diverse customer base of more than 350,000 small businesses and nonprofit organizations. HootSuite's customers will also be able to leverage the proven email marketing, social media marketing, event marketing, and online survey tools Constant Contact offers.

“We look forward to working with Constant Contact as a co-marketing partner to provide more methods for HootSuite customers to spread messages and grow audiences. With Constant Contact’s stellar reputation and vast experience, we’re very pleased to add this powerful partner to our team.”

Highlights:

For Constant Contact:

  • This partnership comes quickly on the heels of the Constant Contact acquisition of social media aggregator NutshellMail.
  • Constant Contact will benefit from exposure to HootSuite’s user base and the ability to extend HootSuite’s expertise and innovative social media product to its own customers.

For HootSuite:

  • This agreement provides HootSuite with a marketing channel to Constant Contact’s more than 350,000 small business and nonprofit customers.
  • A co-branded landing page will create a custom gateway to Constant Contact’s services for HootSuite’s rapidly growing client base.
  • HootSuite customers will have access Constant Contact’s archive of tools, expertise, and educational programs through a partner extranet.
  • HootSuite will share revenue and can utilize Constant Contact’s online reporting tools and emailing services.

For both companies:

  • Constant Contact and HootSuite will participate in joint marketing campaigns to educate and raise awareness and referrals amongst their respective customer bases.
  • Users will reap the benefits of the industry-leading expertise and innovative, user-friendly services offered by both companies.
  • Through joint awareness campaigns, Constant Contact and HootSuite will share valuable education with their respective users about the benefits of an integrated online marketing and social media strategy.

Supporting Quotes:

Steve Johnson, vice president, Channel Partners, Constant Contact:

“HootSuite offers an additional means of developing deeper relationships and increased opportunity to communicate with customers, prospects, and members of any organization. HootSuite quickly became a recognized leader in the social media market due to its innovation, high-quality service, and ease of use. By partnering with this exciting company, we continue to enhance the online marketing and social media marketing tools we offer our small business customers.”

Ryan Holmes, CEO, HootSuite

“We look forward to working with Constant Contact as a co-marketing partner to provide more methods for HootSuite customers to spread messages and grow audiences. With Constant Contact’s stellar reputation and vast experience, we’re very pleased to add this powerful partner to our team.”

Additional Resources:

Links:

About HootSuite

HootSuite helps organizations use the social web to launch marketing campaigns, identify and grow their audience, and distribute targeted messages across multiple channels. Using HootSuite’s unique social media dashboard, teams can collaboratively schedule updates to Twitter, Facebook, LinkedIn, WordPress, and other social networks via web, desktop, or mobile platforms, plus track campaign results and industry trends to rapidly adjust tactics.

Launched in December 2008 by Invoke Media, HootSuite’s rapidly growing user base includes governments, artists and organizations like the White House, Martha Stewart Media, SXSW, and Zappos. Accolades include awards from Mashable’s Open Web, Canadian New Media, and Shorty Awards.

About Constant Contact, Inc.

Constant Contact's email marketing, event marketing, social media marketing, and online survey tools help small organizations grow their businesses by building stronger customer relationships. More than 350,000 small businesses, nonprofits, and member associations worldwide rely on Constant Contact's easy-to use, affordable online tools to create and deliver personalized, professional communications that engage casual customers, members, prospects, and passionate customers wherever they congregate online -- from their email inboxes to their social networks. All Constant Contact products come with unmatched education, training and personal coaching services, and award-winning technical support. Founded in 1995, Constant Contact is a publicly traded company (Nasdaq: CTCT) with offices in Waltham, Mass.; Loveland, Colo.; and Delray, Fla.; and a Silicon Valley office scheduled to open in 2010. Learn more at www.ConstantContact.com or call 781-472-8100.

Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.

Cautionary Language Concerning Forward-Looking Statements

This press release contains "forward-looking statements" within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding Constant Contact's growth potential and market opportunity. These forward-looking statements are made as of the date they were first issued and were based on current expectations, estimates, forecasts, and projections, as well as the beliefs and assumptions of our management. Words such as "expect," "anticipate," "should," "believe," "hope," "target," "project," "goals," "estimate," "potential," "predict," "may," "will," "might," "could," "intend," variations of these terms, or the negative of these terms, and similar expressions are intended to identify these forward-looking statements. Forward-looking statements are subject to a number of risks and uncertainties, many of which involve factors or circumstances that are beyond Constant Contact's control. Constant Contact's actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including but not limited to the risks detailed in Constant Contact's most recent Quarterly Report on Form 10-Q filed with the Securities and Exchange Commission as well as other documents that may be filed by the Company from time to time with the Securities and Exchange Commission. Past performance is not necessarily indicative of future results. The forward-looking statements included in this press release represent Constant Contact's views as of the date of this press release. The Company anticipates that subsequent events and developments will cause its views to change. Constant Contact undertakes no intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise. These forward-looking statements should not be relied upon as representing Constant Contact's views as of any date subsequent to the date of this press release.

Contacts

Constant Contact

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Rosalind Morville, 339-222-5772
rmorville@constantcontact.com

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