Social Media ? Especially Online Forums ? Plays Vital Role in Automotive
Aftermarket Success, Says PostRelease?s Tyler Tanaka at SEMA?s Business
Technology Symposium
Tanaka to Moderate Two Panels on How Automotive Aftermarket
Companies Can Use Social Media to Increase Sales and Build Their
Businesses
SEMA Business Technology Symposium
PASADENA, Calif.--(BUSINESS WIRE)--Automotive digital marketing expert Tyler Tanaka, account director for
PostRelease (www.PostRelease.com),
is bringing his advocacy for online forums to automotive aftermarket
companies at the Specialty Equipment Marketing Association (SEMA)
Business Technology Symposium, held today at the Pasadena Convention
Center.
?I?m particularly excited about the session focusing on forums as one of
the best ways to reach targeted audiences online?
Tanaka will moderate a breakout session entitled Reaching Your
Customers on Forums and Blogs ? the first SEMA session ever to zero
in on online forums ? and the closing general session, Social Media
for Your Business.
?I?m particularly excited about the session focusing on forums as one of
the best ways to reach targeted audiences online,? said Tanaka. ?Online
forums are the original social media. Forums contain what is arguably
the most concentrated audience of influential brand advocates and
word-of-mouth powerhouses you can find. Companies are missing a huge
opportunity to increase sales and build loyalty if they?re not actively
engaged in online forums.?
Tanaka is Chair-Elect of SEMA?s Street Performance Council, through
which he helps educate others with programs like the council?s Business
Technology Conference. Tanaka has been an active participant in the
automotive aftermarket for more than 20 years, as an enthusiast and a
marketing specialist. He has pioneered the use of social media in
helping brands form direct connections with their customers online.
In Reaching Your Customers on Forums and Blogs, Tanaka will lead
a discussion among Mike Martinez from izmocars, Stewart Lawson from
VerticalScope and Adrian Harris from Internet Brands, about how
businesses can take advantage of forums and blogs to connect with their
audiences.
In Social Media for Your Business, Tanaka will lead a discussion
among Bryan Elliott of SoCal Action Sports Network, Mark Davidson of
Shift+One Media and Mike Martinez of izmocars, on the do?s and don?ts of
using Facebook, Twitter and YouTube to multiply company sales. Perhaps
more important, they?ll cover how to avoid social media disasters that
can jeopardize a company?s reputation.
PostRelease enables companies to insert clearly labeled sponsored posts
as relevant content into targeted online forum discussions. PostRelease
began testing its platform in 2008 by addressing a single category ?
automotive forums. The company has executed more than 200 campaigns for
companies such as eBay Motors, Pioneer Electronics, Toyota/Scion, Nitto
Tire North America, American Tire Distributors and more.
About PostRelease
PostRelease® (www.PostRelease.com)
is the first effective solution for online forum advertising and
influencing word-of-mouth forum discussions. It enables companies to
insert sponsored posts into targeted online forum discussions.
PostRelease empowers marketers to become part of the conversation in
forums, at a time when opinions are being formed and purchase decisions
are being made. PostRelease is a spin-off of Cie Digital Labs, and is
based in Long Beach, Calif.
Edge Communications, Inc.
Ken Greenberg, 818-990-5001
ken@edgecommunicationsinc.comRead more