TweetUp Signs Distribution Agreements with Business.com,
Netvibes,
TheFreeDictionary.com and Several Leading Newspapers, Increasing
Potential Exposure to 100 Million Unique Users and 250 Million
Monthly
Tweeter Impressions
PASADENA, Calif.--(BUSINESS
WIRE)--TweetUp, Inc., announced today that it had signed
distribution
agreements for TweetUp search results with four large and diverse
publishers: Business.com, Netvibes, Farlex?s popular online
reference
sites including TheFreeDictionary.com, and several leading
newspapers.
Added to the current array of partners, over 250 million tweeter
impressions will be served via TweetUp search results to 100
million
unique users each month.
?We are pleased to welcome these new distribution
partners to the
TweetUp network?
?We are pleased to welcome these new distribution partners to the
TweetUp network,? said Bill Gross, CEO of TweetUp. ?Each of these
brings
to the table a unique segment of the online market. Business.com?s
services to the business audience are unparalleled; Netvibes has a
loyal
following among millions of consumers worldwide through their
personalized dashboards and relationships with leading agencies
and
brands; Farlex?s reference sites such as TheFreeDictionary.com and
TheFreeLibrary.com are natural fits for TweetUp?s search results;
and
agreements to distribute to some of the leading US newspapers will
broaden exposure of top tweeters to a mass consumer audience.?
In April, TweetUp opened registration for the world?s first bidded
marketplace for real time search, and in May the company launched
its
search capabilities at TechCrunch, Topix.com, and
Businessinsider.com.
TweetUp?s core search algorithms, in combination with this
marketplace,
address the needs of both users and tweeters in a single search
mechanism. In addition to algorithms that combine a variety of
factors
to determine relevance, tweeters will soon be able to bid on
keywords in
a competitive marketplace very similar to what now occurs at
Internet
search engines. This sophisticated combination of factors pushes
the
most relevant tweeters to the top of the results of users?
searches, and
it enables serious tweeters to expand their following quickly and
cost-effectively.
?We are looking forward to harnessing the great reach and power of
relevant Twitter feeds for the many small and medium-sized
businesses
that come to Business.com for advice,? said Eric Aledort, vice
president, business development, Business.com. ?TweetUp?s platform
allows our users to quickly access up to date and relevant
information
as it relates to their product or service needs.?
"The combination of Netvibes and TweetUp is a real boon for
consumers,"
said Freddy Mini, CEO Netvibes. ?Netvibes is the fastest way to
monitor
the real-time Web and TweetUp is a great way to find the most
relevant
tweets on any topic. In just one click, Netvibes users can create
their
own real-time dashboards to track everything about a given topic
live.
Now with our new distribution partnership with TweetUp, millions
of
Netvibes users will automatically receive custom recommendations
of the
best tweeters to follow when they create new topic dashboards.?
TweetUp?s search results will be available to hundreds of millions
of
individuals through revenue-sharing agreements with a wide range
of
partners. In addition to those announced today, these include
leading
Twitter clients TweetDeck, Seesmic, and Twidroyd; the leading
provider
of custom browser and desktop toolbars, Conduit; the leading
dashboard
publishing platform for the web, Netvibes; one of the leading
sources of
tweets, TwitterFeed; one of the leading social media authority and
influence ranking systems, Klout; as well as popular web sites
including
BusinessInsider.com, Answers.com, TechCrunch, Topix.com and
popurls.
Some sites have already begun to serve search results, and the
others
will come online over the next few weeks. Combined, over 250
million
tweeter impressions will be served via TweetUp search results to
100
million unique users each month at these clients and web sites.
About TweetUp?s New Distribution Partners:
-
Business.com (www.business.com)
guides more than 40 million business buyers a month through the
B2B
buying cycle with a host of B2B resources designed to help
buyers
research, find and buy the products and services they need to
run
their businesses.
-
NetVibes (www.netvibes.com)
pioneered the first personalized dashboard publishing platform
for the
Web. Today, Netvibes powers personalization for more than 1000+
of the
world's leading brands, interactive agencies, government
organizations, non-profits and enterprises--serving half a
billion
widgets every month.
-
Farlex, Inc. provides innovative, easy-to-use reference and
learning
tools. Farlex's flagship websites, www.TheFreeDictionary.com
and www.TheFreeLibrary.com,
contain over 25 million pages of books, periodicals, and
reference
information from the world's most respected sources.
About TweetUp
TweetUp (www.tweetup.com)
is a product of Idealab (www.idealab.com),
where Bill Gross also devised the first model for paid internet
search,
Overture/Goto.com, over a decade ago. Then, like now, the goal was
creating a business model that would both improve the relevance of
search results and enable a steady revenue stream for publishers.
Today,
the amount of noise in the Twitter feed is crying out for a
similar
solution, and TweetUp was formed to provide it. TweetUp is backed
by
Index Ventures, betaworks, Steve Case?s Revolution LLC, First
Round
Capital, Jason Calacanis and Jeff Jarvis.