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Another Brush With Fame - A Day in the Real Life of “David After Dentist” Star is Captured in YouTube Collaboration

FireFly® (Businesswire) - 17 August 2010

Another Brush With Fame: A Day in the Real Life of “David After Dentist” Star is Captured in YouTube Collaboration with Dr. Fresh®

FireFly logoLOS ANGELES--(BUSINESS WIRE)--“Is this real life?” In the 2009 YouTube video “David After Dentist,” a young child’s post-anesthesia questions attracted over 65 million viewers. Now, the star of the viral hit, nine-year-old David DeVore returns to the popular social media site in a new video designed to promote healthy smiles in children across America, while also raising funds for one of his favorite charities, Operation Smile.

“We were excited to work with David because of his enormous appeal to more than 65 million YouTube visitors, as well as his family’s dedication to Operation Smile”

This time, the effects of anesthesia are long gone, and we see the real and fully lucid David DeVore during moments of his day, which begins and ends with brushing his teeth. In the unscripted two-minute video shot by his father, who also captured the original footage, David speaks directly to his peers. He then demonstrates how to properly and thoroughly brush teeth by using the FireFly®, the best-selling children’s toothbrush by Dr. Fresh that lights up and flashes for 60 seconds, the length of time dentists say is needed to fully clean each row of teeth. www.fireflytoothbrush.com

A fun-filled day of swimming and an evening of fireworks concludes with a return to the sink, where David shows his four-year-old brother William the tooth-brushing ropes, this time in “disco mode” with the lights out! The full video can be viewed here (http://www.youtube.com/watch?v=WHpDxPYn1OU).

“We were excited to work with David because of his enormous appeal to more than 65 million YouTube visitors, as well as his family’s dedication to Operation Smile,” says Puneet Nanda, founder of Dr. Fresh, Inc. “He has a down-to-earth, real kid appeal that makes him an excellent role model and ambassador.”

Dr. Fresh, Inc. has made a generous donation to Operation Smile in honor of David’s participation in the video project, a sum that has been matched by www.davidafterdentist.com, which also donates a portion of proceeds from licensed merchandise to Operation Smile and selected other charities.

When not in school at Holy Cross Lutheran Academy in Sanford, Florida, where his favorite subject is math, David can be found playing tackle football, learning guitar, playing sports video games or building with Legos. When he grows up, he wants to be a “pro football player and a musician.”

Contacts

Light Years Ahead

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Megan Brown, 323-650-2201
megan@lightyearsahead.com

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