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Frosmo Calls for Higher Standards of Measurement in Social Web

Frosmo (Businesswire) - 31 August 2010

Frosmo Calls for Higher Standards of Measurement in Social Web

Whitepaper Proposes New Statistical Formula for “Social Networking Logics”

Frosmo logoHELSINKI--(BUSINESS WIRE)--Frosmo, a leading social Web services company, today unveiled a whitepaper calling for a new industry standard of online measurement, and proposes a new model, entitled Social Networking Logics (SNL). SNL dramatically differs from existing forms of measurement which focus on total populations, like CPC, CPM or CPA methodologies, and is adapted to the new ways people consume media through social channels. In response to growing industry need to measure and understand individual profiles, behavior and even k-factor, Frosmo introduces SNL as the new standard to evaluate and improve digital performance.

“By understanding how specific actions lead to reciprocity or financial transactions on a granular and individual basis, this logic framework brings social network analysis to a granular and individual level of analysis rather than simply treating the entire network as an undifferentiated mass of preferences.”

The whitepaper contends that by implementing SNL into any website, it becomes easier to better identify customer groups to provide them with more relevant and personalized service, resulting in far greater customer acquisitions and conversions. Additionally, SNL provide a way to evaluate success, virality, and leverage a person’s social networks of friends or colleagues for potential sales or conversion opportunities.

"Commerce and network analysis in today's socially-evolved web have traditionally been evaluated by simplistic connections between participants. However, by gaining greater visibility to the strength and importance of transactions between these participants, Social Networking Logics provides a framework that allows for a more intelligent and human understanding of social interactions," said Hyoun Park, Research Analyst, Aberdeen Group. "By understanding how specific actions lead to reciprocity or financial transactions on a granular and individual basis, this logic framework brings social network analysis to a granular and individual level of analysis rather than simply treating the entire network as an undifferentiated mass of preferences.”

Websites which leverage social network credentials (Facebook Connect, LinkedIn, OpenID, etc.) to login and deliver personalized services, require unique paradigm for determining value and successful engagement. These sites need to account for individual actions, identifying key influencers and understanding behavioral trends to identify roadblocks to success. Accordingly, the approach offered by the new SNL statistical model expresses the sum of the following variables:

  • An individual’s personal profile, k-factor and behavior
  • The direct correlation to revenue (or conversion) at different user experience levels
  • The technical performance compared to the scalability of a given Internet service.

“Old models of measurement failed to keep-up with the rapid evolution of both the social web and the active social consumer,” said Mikael Gummerus, CEO, Frosmo. “Breaking the anonymity of the Internet, social media has introduced exciting ways to not only engage people and provide personalized content, but also understand how individual behavior is at the center of performance – not entire populations. SNL provides the foundation by which we should value successful digital engagements, and deliver richer experiences to our customers.”

To download a copy of the Social Networking Logics whitepaper, or for more information about how to leverage the SNL into any website or service, visit www.frosmo.com/site/publications.

About Frosmo

Frosmo is a Social Web Services company, providing solutions for businesses to optimize their performance, maximize revenues and increase growth of web-based services and sales. Using Social Networking Logics, Frosmo’s Optimizer service enables any business to successfully integrate social media tools and services into their existing website to better identify customer groups, provide them with more relevant and personalized service, resulting in far greater customer acquisitions and conversions.

Frosmo has provided its solutions across the world’s leading sites, social networks and Web portals, including Facebook, China.com, Renren, Yahoo! (Maktoob), Sanook, Ekolay.net, and others.

Contacts

Fusion PR for Frosmo

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Chris Michaels
+1 (310) 481-1431 Ext. 18
or
Frosmo
Mikael Gummerus
CEO
+35850 323 4643
mikael.gummerus@frosmo.com

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