Frosmo Calls for Higher Standards of Measurement in Social Web
Whitepaper Proposes New Statistical Formula for ?Social Networking
Logics?
HELSINKI--(BUSINESS WIRE)--Frosmo,
a leading social
Web services company, today unveiled a whitepaper
calling for a new industry standard of online
measurement, and proposes a new model, entitled Social
Networking Logics (SNL). SNL
dramatically differs from existing forms of measurement which focus on
total populations, like CPC, CPM or CPA methodologies, and is adapted to
the new ways people consume media through social channels. In response
to growing industry need to measure and understand individual profiles,
behavior and even k-factor, Frosmo introduces SNL as the new standard to
evaluate and improve digital performance.
?By understanding how specific actions lead to reciprocity or
financial transactions on a granular and individual basis, this logic
framework brings social network analysis to a granular and individual
level of analysis rather than simply treating the entire network as an
undifferentiated mass of preferences.?
The whitepaper contends that by implementing SNL into any website, it
becomes easier to better identify customer groups to provide them with
more relevant and personalized service, resulting in far greater
customer acquisitions and conversions. Additionally, SNL provide a way
to evaluate success, virality, and leverage a person?s social networks
of friends or colleagues for potential sales or conversion opportunities.
"Commerce and network analysis in today's socially-evolved web have
traditionally been evaluated by simplistic connections between
participants. However, by gaining greater visibility to the strength and
importance of transactions between these participants, Social Networking
Logics provides a framework that allows for a more intelligent and human
understanding of social interactions," said Hyoun
Park, Research Analyst, Aberdeen
Group. "By understanding how specific actions lead to reciprocity or
financial transactions on a granular and individual basis, this logic
framework brings social network analysis to a granular and individual
level of analysis rather than simply treating the entire network as an
undifferentiated mass of preferences.?
Websites which leverage social network credentials (Facebook
Connect, LinkedIn,
OpenID, etc.) to login and deliver personalized services, require unique
paradigm for determining value and successful engagement. These sites
need to account for individual actions, identifying key influencers and
understanding behavioral trends to identify roadblocks to success.
Accordingly, the approach offered by the new SNL statistical model
expresses the sum of the following variables:
-
An individual?s personal profile, k-factor and behavior
-
The direct correlation to revenue (or conversion) at different user
experience levels
-
The technical performance compared to the scalability of a given
Internet service.
?Old models of measurement failed to keep-up with the rapid evolution of
both the social web and the active social consumer,? said Mikael
Gummerus, CEO, Frosmo. ?Breaking the anonymity of the Internet,
social media has introduced exciting ways to not only engage people and
provide personalized content, but also understand how individual
behavior is at the center of performance ? not entire populations. SNL
provides the foundation by which we should value successful digital
engagements, and deliver richer experiences to our customers.?
To download a copy of the Social Networking Logics whitepaper, or for
more information about how to leverage the SNL into any website or
service, visit www.frosmo.com/site/publications.
About Frosmo
Frosmo is a Social Web Services company, providing solutions for
businesses to optimize their performance, maximize revenues and increase
growth of web-based services and sales. Using Social Networking Logics,
Frosmo?s Optimizer service enables any business to successfully
integrate social media tools and services into their existing website to
better identify customer groups, provide them with more relevant and
personalized service, resulting in far greater customer acquisitions and
conversions.
Frosmo has provided its solutions across the world?s leading sites,
social networks and Web portals, including Facebook, China.com, Renren,
Yahoo! (Maktoob), Sanook, Ekolay.net, and others.
Fusion PR for Frosmo
Chris Michaels
+1 (310) 481-1431 Ext. 18
or
Frosmo
Mikael
Gummerus
CEO
+35850 323 4643
mikael.gummerus@frosmo.comRead more