Jeffrey Hayzlett Joins iVdopia?s Advisory Board
2009?s Top 10 BtoB Marketer of the Year and Forbes? ?Celebrity CMO? to
Provide Strategic Advisory Services
SAN JOSE, Calif.--(BUSINESS WIRE)--iVdopia (www.ivdopia.com),
the largest video and rich media mobile advertising network, today
announced that Jeffrey Hayzlett, former Vice President and CMO of
Eastman Kodak, award-winning B2B marketing guru and author of a
bestseller book, has joined the company?s advisory board.
?With Jeff playing a key role in our strategic development,
we look forward to his guidance during iVdopia?s next growth phase in
furthering its aggressive developments within the mobile advertising
industry.?
Drawing upon his diverse background in business and a stellar track
record of results-orientated leadership, Hayzlett will apply his role as
a change agent for iVdopia. Acknowledged as maverick marketer, who
embraces traditional modes of customer engagement as well as social
media, Hayzlett will bring his mentorship, corporate governance and
brand building skills to iVdopia.
?I was very impressed by iVdopia?s pioneering work and achievements in
the mobile advertising industry,? Hayzlett commented. ?iVdopia?s
products are a perfect blend of the latest in technological innovation
and those that meet the needs of the advertising industry. I?m honored
to take up this role at a point where iVdopia is poised for tremendous
growth in exploiting the tremendous opportunity within mobile
advertising in the U.S. and APAC region.?
?We are extremely delighted to have one of the world?s most sought after
marketing visionaries and strategic advisors as part of iVdopia?s
mentoring team. Jeffrey undoubtedly brings a tremendous amount of
marketing, brand building, business development and advanced leadership
experience to our organization,? said Saurabh Bhatia, Chief Business
Officer. ?With Jeff playing a key role in our strategic development,
we look forward to his guidance during iVdopia?s next growth phase in
furthering its aggressive developments within the mobile advertising
industry.?
As Kodak?s CMO, Hayzlett revitalized one of the world?s most iconic
brands and since then, as a turnaround architect of the highest order,
transforming B2B marketing to take advantage of emerging opportunities
while aggressively adopting social media. He is also a much sought-after
speaker and winner of numerous marketing honors and business awards.
Author of the bestselling book ?The Mirror Test,? Hayzlett has been
cited as a leading marketing expert in numerous books, magazines and
newspapers worldwide.
iVdopia has been at the forefront of mobile advertising innovation since
its inception in March 2009. The company introduced the first mobile ads
that let users stay within the application, more than a year before the
iAd was scheduled to make that feature available. iVdopia also
introduced the first social media ads for mobile with Talk2Me, the first
HD advertisements on the iPad and the Viper Ads, that deliver a new
level of user engagement. Most recently, the company introduced V5, the
world?s first HTML5 video ad platform and Future5, the first HTML5
ad-authoring solution available for all iOS devices.
About iVdopia
iVdopia is the largest video and rich media mobile advertising network,
pioneering rich media and video advertising on smart phones, including
Pre-App video and social networking options on smart mobile devices, and
high-definition video ads for the iPad. iVdopia's brand-centric mobile
advertising network and platform is used by top developers and brands
such as Coca-Cola, Universal Studios, Warner Brothers and Miller Lite to
deliver premium advertising campaigns.
The holding company Vdopia Inc. is the fastest growing, venture-funded
advertising technology company focused exclusively on premium audiences
in the world. The privately held, venture-backed company is
headquartered in Silicon Valley and has offices in San Jose and Los
Angeles, CA, New York, NY, Chicago, IL, and Gurgaon and Mumbai, India.
About Jeffrey Hayzlett
Hailed a ?Celebrity CMO? by Forbes Magazine and famous for his outspoken
appearances on numerous television networks, Jeffrey Hayzlett is
widely recognized as one of the most influential marketers of our time.
As the former Chief Marketing Officer of the iconic Eastman Kodak
Company, Hayzlett has been responsible for the company?s worldwide
marketing operations including the design and execution of all marketing
strategies, branding and corporate communications. With Hayzlett at the
helm of Kodak?s marketing and business development initiatives, the
company experienced record growth, unveiled revolutionary new products
and has established a global brand as a leader in cutting-edge research
and product development.