Property Search Gets Customised and Social With Rightmove's 'Draw-a-Search'
LONDON/PRNewswire/ -- Rightmove, the UK's number one
property website, has introduced an innovative new search tool to its
website that looks set to change the way home-hunters can look for
property.
Draw-a-Search allows people to sketch out their own search shape on a
Google Map and perform property searches on that specific area. The
tool works by connecting a series of points together to form a shape
covering the exact area that the home-hunter would like to search in.
These shapes can then be saved to receive property alerts when relevant
homes in that area become available, and even be shared with others on
Facebook and Twitter.
Miles Shipside, commercial director of Rightmove, comments:
"Home-hunters often have a very specific search area in mind that does
not neatly fit in a post code area or a radius of a town. Using
Draw-a-Search they can now specifically define that area to fully
customise and fine-tune their property search process."
Draw-a-Search is already proving popular with over 1/2 million search
shapes executed on site within the first fortnight of its release.
Various applications of the tool are being seen, from smaller scale
searches such as school catchment areas to larger expanses of the
countryside and groups of coastline towns.
Shipside adds: "With Draw-a-Search we've been able to make the
home-hunting process more engaging and fun for our users. People are
drawing out the areas they'd like to move to on Rightmove and then
uploading the shapes to social media sites like Facebook and Twitter to
discuss with their friends and family."
To try out Draw-a-Search please visit the following link including a full video tutorial... http://www.rightmove.co.uk/draw-a-search.html
Tom McGuigan - Rightmove Press Office, press@rightmove.co.uk, +44(0)207-087-0700
Source: Rightmove Group Ltd
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