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Betapond Releases Two Facebook Places Apps to Track Your Friends and Build Loyalty for Brands

Betapond (Businesswire) - 23 September 2010

Betapond Releases Two Facebook Places Apps to Track Your Friends and Build Loyalty for Brands

Betapond logoDUBLIN--(BUSINESS WIRE)--Betapond, a provider of innovative Facebook applications and enterprise-class social technology to agencies and brands worldwide, today launched two apps using the newly-available Facebook Places.

“With 500 million users worldwide and 150 million of those using Facebook primarily on a mobile, marketers are especially keen to put Facebook Places to work for their brand. ISpyPlaces and LoyaltyBuilder demonstrate that Betapond will be leaders in making Places ever-more useful.”

‘I Spy Places’(http://www.facebook.com/ISpyPlaces) empowers Facebook users to display all the Places they have checked into on an interactive map. The map includes links to every Place the user has checked in, who the user was there with and when they checked in.

More importantly it will also allow users to view all of the checkins of any of their friends on Facebook.

Facebook launched its location-based service, Places, last Friday in the UK – inviting its 26 million UK users to ‘check in’ in different venues around Britain.

“Betapond is thrilled we were able to build something so useful for consumers in just a few days,” said CEO Declan Kennedy. “Facebook Places is only the starting point for the kinds of campaigns brands and agencies can begin to develop using location on Facebook and an app like this is a world first.”

Betapond also today launched LoyaltyBuilder, the first branded Facebook Places app for loyalty schemes to collect information from more than one venue. This is a vital step in making Facebook Places useful for retail chains and other multi-venue businesses, linking real-world consumer behavior with CRM programmes. A beta version can be found at facebook.com/betapond.

“One of the best elements of Facebook Places for developers like Betapond is that it offers so much flexibility. We have built an example app for brands – but it can be customized to any brand’s loyalty scheme with its own rules,” said Richard Delevan, Managing Director UK and Ireland.

“With 500 million users worldwide and 150 million of those using Facebook primarily on a mobile, marketers are especially keen to put Facebook Places to work for their brand. ISpyPlaces and LoyaltyBuilder demonstrate that Betapond will be leaders in making Places ever-more useful.”

Betapond is an Ireland-based technology company specialising in robust, enterprise-class social applications on Facebook and Facebook integration. Launched in 2009, the company collaborates with leading agencies and brands worldwide to deliver results-driven social media campaigns that build lasting relationships with consumers. Its clients include Paddy Power, Tourism Ireland and Warner Music (Ireland). For more information see www.betapond.com.

Contacts

Betapond

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Richard Delevan, Managing Director,
phone +353 857189743
richard.delevan@betapond.com

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