Cadre of CIOs Using Twitter as a Secret Weapon to Drive Innovation,
Build Working Relationships - Diamond Management & Technology Consultants
Survey
49% of CIOs cite the widespread perception that Twitter is a waste of
time as the biggest barrier to enterprise adoption
CHICAGO--(BUSINESS WIRE)--Most CIOs have never tried Twitter, but a small cadre of them are
reaping big rewards from the real-time communications platform. In a
survey of 75 tweeting CIOs, Diamond
Management & Technology Consultants, Inc. (NASDAQ: DTPI) found
that CIOs overwhelmingly agree?92 percent ?that Twitter is an effective
business tool. In fact, 50 percent of CIOs are tweeting more than they
were last year and most of them are applying what they learn via Twitter
about technology (87.5 percent), innovation (72 percent) and strategy
(65 percent) directly to their jobs.
?While many CIOs we talk to are skeptical about the business benefits of
Twitter, some see the platform as a secret weapon to improve their work
performance?
?While many CIOs we talk to are skeptical about the business benefits of
Twitter, some see the platform as a secret weapon to improve their work
performance,? said Chris Curran, a partner and the Chief Technology
Officer (CTO) at Diamond, who spearheaded the survey of the CIO
Twitter Dashboard membership of over 200 CIOs who tweet. ?I predict
that as more CIOs realize the range of ways that Twitter can give them
an edge in the enterprise the community of tweeting CIOs will expand.?
The survey found that CIOs who actively tweet are using Twitter to:
-
Establish new working relationships (70 percent)
-
Follow news that impacts their job (92 percent)
-
Learn best practices from other CIOs (75 percent)
-
Position themselves as thought leaders (66 percent)
-
Share news about their company with outsiders (56 percent)
-
Monitor how competitors are using social media (44 percent)
Ironically, while CIOs are busy leveraging Twitter for business, 49
percent of them cite the widespread perception that Twitter is a waste
of time as the biggest barrier to enterprise adoption of the information
networking platform.
?CIOs who are using Twitter effectively and efficiently on a
professional level are perfectly positioned to correct misperceptions
about the platform in the enterprise and to partner with other business
leaders?marketing, advertising and customer service? to tap employee
tweets to drive revenue and improve customer service,? said Curran, who
is also author of the popular CIO
Dashboard blog.
Using Twitter to communicate with employees was near the bottom of the
list at 21 percent, but not because employees are banned from using
Twitter at work, according to the findings. Fifty-four percent of CIOs
said that employees are free to use Twitter as they see fit.
Other Key Findings from the Survey:
CIOs Prefer Twitter over LinkedIn
LinkedIn has been deemed the haven for business professionals while
Twitter has been seen more as a playground. Surprisingly, 51 percent of
CIOs use Twitter for business more than LinkedIn.
CIOs Tweet at least Once a Week
Many CIOs have made Twitter a part of their regular routines. Forty-one
percent of CIOs tweet daily while 37 percent tweet weekly.
iPad Not Yet the Primary Path to Twitter
When asked about the way that they access Twitter the most, 44 percent
of CIOs said they use handheld devices and 45 percent said a desktop.
The popular iPad trailed the pack at 9 percent.
Note to Editors: Charts and graphs of the Diamond ?CIOs Who
Tweet? research is available at http://www.slideshare.net/cbcurran/cio-twitter-survey-sept-23-2010
About Diamond
Clients trust Diamond Management & Technology Consultants, Inc. (NASDAQ:
DTPI) to help their companies grow, improve margins, and increase the
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execute business strategies that capitalize on changing market forces
and technology, Diamond?s consultants are experts in helping clients
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Mumbai. To learn more visit www.diamondconsultants.com.
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