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PaperThin Helps Web Marketers Expand Brand Footprints with New Social Media Apps

PaperThin, Inc. (Businesswire) - 29 September 2010

PaperThin Helps Web Marketers Expand Brand Footprints with New Social Media Apps

BOSTON--(BUSINESS WIRE)--PaperThin, Inc., provider of the leading Web content management solution CommonSpot, today added two new social media-focused apps to its suite of marketing solutions. These apps enable organizations to drive traffic and content from websites to Facebook and Twitter, and enable community to interact with and share that content easily thus expanding brand footprints through company-driven and user-recommended content.

“Marketers are starting to see the real value that social media sites can bring to the bottom line. Our new apps enable organizations to expand brand footprints through multiple Web channels letting site visitors experience their brand where and how they want”

Using the social media apps, you can:

  • Easily connect websites with Facebook and Twitter
  • Enable site visitors to ‘like’, ‘share’, ‘tweet’, and ‘comment’ on your web content—whether product information, events, news, links, etc.—influencing their network of friends
  • Allow site visitors to ‘login’ and see a ‘log’ of friend activity on your site
  • Expand your brand footprint by enabling site visitors to experience your brand via multiple web channels—or their preferred channel
  • Drive more leads to your website from social media sites, and easily track ‘like’ and ‘comment’ activity

“Facebook and Twitter drive enormous value both in direct cultivation and support for customers, but also in downstream conversion activity. With the new tools from PaperThin, we don't have to drive customer activity away from our website. Instead, we can host Facebook and Twitter interactions on our website, allowing us to have the best of both worlds,” said Rob Brosnan, director of web and digital communications, Seton Hall University. “Now conversations can take place inside the product catalog or at the conversion point. ROI improves from both the enhanced customer experience and from the appreciation of the investment we have already made in our website.”

“Marketers are starting to see the real value that social media sites can bring to the bottom line. Our new apps enable organizations to expand brand footprints through multiple Web channels letting site visitors experience their brand where and how they want,” said Bob Cellucci, senior vice president of sales and marketing for PaperThin. “They can share their ‘likes’ and experiences with their network of friends and with your site visitors right on the page. This drives traffic and traffic drives leads.”

CommonSpot is a flexible, scalable, and easy-to-use Web content management solution that enables organizations to improve productivity and achieve better results from their Web initiatives. CommonSpot’s intuitive user interface empowers users to publish any type of content (text, forms, video, images, RSS, etc.) via any delivery channel (Web, streaming media, mobile phone, iPod) with minimal IT involvement for greater productivity. It helps marketers increase website traffic, brand loyalty, and conversion rates for high impact results. And the solution’s inherent flexibility and scalability empowers IT and site administrators to easily adapt the system—whether you want out-of-the-box applications that you can customize; the ability to create your own applications through a development framework; or the ability to easily integrate with, or import and export applications. CommonSpot serves as a Web foundation that maximizes the delivery, value, and timeliness of the content you create.

About PaperThin:

PaperThin, Inc. is a privately held MA-based company. Founded in 1993, PaperThin’s flagship product CommonSpot™ is a leading content management solution increases the value of content by creating engaging Web experiences that generate high impact results. PaperThin’s customers span multiple industries, including: government, healthcare, higher education, and association/non-profit sectors; and include organizations such as American University, Cornell University, ESAB Welding & Cutting, Hasbro, Mayo Clinic, National Park Service, Seton Hall University, Sharp HealthCare, Sir Speedy, University of Wisconsin, US Senate, and the United Way of America. Visit PaperThin at www.paperthin.com.

Contacts

PaperThin, Inc.

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Heidi Unruh, 617-471-4440, ext. 218
Director of Marketing
hunruh@paperthin.com


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