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SeeWhy Webinar Series Presents Email Remarketing Compliance 101

SeeWhy (Businesswire) - 30 September 2010

SeeWhy Webinar Series Presents Email Remarketing Compliance 101

Session Outlines How to Make Campaigns Comply with U.S. and EU Legislation

ANDOVER, Mass.--(BUSINESS WIRE)--SeeWhy, Inc., the company that boosts website conversion with real time remarketing, today announced it will present a Conversion Academy webcast, Email Remarketing Compliance 101, on Tuesday, October 12, 2010. This webcast will be led by Ruth Boardman, one of the world’s top experts on privacy legislation, who jointly heads Bird & Bird’s International Privacy and Data Protection Group; and Charles Nicholls, founder and chief strategy officer at SeeWhy. These compliance and remarketing authorities will provide:

  • An overview of the CAN-SPAM rules and the European Union Privacy Directive, simplified to apply to shopping cart and web form recovery emails
  • A summary of different countries’ email opt-in and opt-out policies and what they mean for shopping carts, web forms, and emails
  • Opportunities to ask specific questions about remarketing
  • Example implementations to show you what is needed to comply

Join the webinar and hear first-hand how to make email remarketing campaigns comply with U.S. and European Union privacy legislation.


  Webinar: Email Remarketing Compliance 101



Ruth Boardman, partner, Bird & Bird

Charles Nicholls, founder and chief strategy officer, SeeWhy



Tuesday, October 12, 2010; 11:00 a.m. Eastern time (8:00 a.m. Pacific time)



Register to attend this free event at


You can also follow the webinar on Twitter using hashtag #SWCA.

All webinar attendees will receive a complimentary copy of the white paper, “Email Remarketing and Compliance,” an overview for marketers on the application of CAN-SPAM and the European Union Privacy Directives on shopping cart recovery and web form recovery emails.

For information on SeeWhy, visit For additional perspectives, please visit and subscribe to the SeeWhy RSS blog feed at, and follow SeeWhy on Twitter at @seewhyinc and Facebook at

About SeeWhy

SeeWhy is the industry’s only real-time shopping cart recovery service to follow up in real time via email and social networks. SeeWhy’s services (SaaS) deliver the highest ROI in ecommerce by responding immediately to shopping cart and web form abandonment with behaviorally triggered 1-to-1, real-time messages.

Powered by a unique “in-memory” event processing engine, the SeeWhy suite of real-time web analytics is delivered “on-demand.” Remarketing to abandoned visitors using the SeeWhy Conversion Manager service converts up to 50 percent of visitors that had abandoned their shopping carts, online forms, applications and registrations.

SeeWhy has been featured in publications such as The New York Times; Inc. Magazine; and TechCrunch. SeeWhy was incorporated in 2003 and is headquartered in Andover, MA. More information can be found at

SeeWhy and the SeeWhy logo are trademarks of SeeWhy, Inc. All other trademarks are the property of their respective owners.