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PostRelease Sponsors SEMA Online Marketing Conference, Invites Auto Specialty Equipment Marketers

PostRelease® (Businesswire) - 20 October 2010

PostRelease Sponsors SEMA Online Marketing Conference, Invites Auto Specialty Equipment Marketers to Learn How to Target Enthusiasts in Online Forums, in Breakout Sessions at Event

Sign up Today for Sessions at SEMA’s Online Marketing Conference; SEMA to Use Forums to Promote All New Products and Cars Debuted at National Conference

2010 SEMA Show

LONG BEACH, Calif.--(BUSINESS WIRE)--PostRelease (www.PostRelease.com) announced today that it is a presenting partner of SEMA’s Online Marketing Conference, and will be offering breakout sessions to help marketers learn how to target automotive enthusiasts using online forums.

“Online forums are filled with enthusiasts who are there to discuss and share their passion for a particular product or lifestyle”

The SEMA Online Marketing Conference will be held Monday, Nov. 1, at the Las Vegas Convention Center, kicking off the larger SEMA Show, which extends throughout the week.

SEMA is using PostRelease to promote all the new products and cars debuted at the week-long SEMA Show. SEMA tested PostRelease at last year’s show, sharing news from the trade-show in a handful of automotive-themed online forums. The campaigns were so successful in reaching niche audiences that this year SEMA is expanding its use of PostRelease to post photos of and promote new products – including distributing information about every vehicle featured throughout the show. Products and photos related to the Nissan 350Z, for example, will be shared with people already discussing the car in forums such as My350Z.com and NICOClub.com.

“Online forums are filled with enthusiasts who are there to discuss and share their passion for a particular product or lifestyle,” said Tyler Tanaka, automotive digital marketing expert and account director for PostRelease. “It’s hard to find an audience more targeted or ready for a relevant marketing message than those you’ll find in online forums. And the results prove it – PostRelease click-through rates average 33 percent, with highs reaching nearly 90 percent. We’ll have PostRelease forum experts at the SEMA event to meet one-on-one with attendees who want to rev up their online marketing with campaigns that generate results.”

Anyone interested in meeting with someone from PostRelease during the Online Marketing Conference can contact Jamie Eriksen, SEMA Education Director, at JamieE@sema.org; Direct: 909-978-6737 or Main: 909-396-0289.

Tanaka is Chair-Elect of SEMA’s Street Performance Council, through which he helps educate others with programs like the council’s Online Marketing Conference. Tanaka has been an active participant in the automotive aftermarket for more than 20 years, as an enthusiast and a marketing specialist. He has pioneered the use of social media in helping brands form direct connections with their customers online.

Forrester Research reports that 28 percent of U.S. consumers read online forums – making it the second most popular online activity, second only to watching video.

PostRelease enables companies to insert clearly labeled sponsored posts as relevant content into targeted online forum discussions. Specializing in the automotive sector, PostRelease has more than 180 forum partners through which companies can introduce new products, promote events, announce specials and boost search results. PostRelease has executed more than 200 campaigns for companies such as eBay Motors, Pioneer Electronics, Nitto Tire North America, American Tire Distributors, Formula Drift, Royal Purple Oil and more.

About PostRelease

PostRelease® (www.PostRelease.com) is the first effective solution for online forum advertising and influencing word-of-mouth forum discussions. It enables companies to insert sponsored posts into targeted online forum discussions. PostRelease empowers marketers to become part of the conversation in forums, at a time when opinions are being formed and purchase decisions are being made. PostRelease is a spin-off of Cie Digital Labs, and is based in Long Beach, Calif.

Contacts

Edge Communications, Inc.

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Ken Greenberg, 818/990-5001
ken@edgecommunicationsinc.com

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